Content Marketing Strategist

Principal Financial Group • Des Moines, IA

16h • Hybrid

About The Position

Principal Financial Group is seeking a Content Marketing Strategist to join their dynamic team. This role is ideal for a strategic thinker with a strong background in email and direct mail campaigns, content optimization, and A/B testing. The strategist will help drive sales and engagement for retirement plan offerings by creating compelling content that resonates at each stage of the customer journey and motivates action.

Requirements

• Bachelor’s degree or equivalent experience
• 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
• Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
• Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
• Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
• Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
• Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
• Ability to translate analytics into meaningful content strategies.
• Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Familiarity with the retirement planning space or financial services is preferred.
• Knowledge of Principal Financial Group’s products and customer journey is a plus.
• Some travel required, including occasional overnight stays.

Responsibilities

• Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
• Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
• Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
• Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
• Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
• Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
• Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
• Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
• Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree