Content Strategist
About The Position
The Content Strategist plays a critical role in shaping the voice, structure, and usability of content across phila.gov and related digital services. This role focuses on content governance, strategy, and execution, working in close partnership with City departments to ensure residents can easily understand and access essential services. This position collaborates closely with the Director of Content, Digital Services teammates, and cross-departmental stakeholders to plan, create, and improve user-centered content. The Content Strategist also leads training and engagement efforts to empower City staff to maintain high-quality, accessible content.
Requirements
- At least 3 years of professional experience in content strategy, content design, or web writing
- Experience managing the full content lifecycle, including audits and governance
- Strong writing and editing skills with a focus on plain language and usability
- Experience with content management systems (CMS)
- Familiarity with information architecture and user-centered design principles
- Experience collaborating in cross-functional teams
- Excellent communicator who can simplify complex information
- Strong empathy for users navigating government services
- Systems thinker who understands how content connects across services
- Relationship builder who can work across diverse stakeholders
- Highly organized with strong project management skills
- Curious, adaptable, and committed to continuous improvement
- Detail-oriented with a focus on quality and clarity
Nice To Haves
- Experience working on large-scale websites or service-driven platforms
- Knowledge of accessibility standards (WCAG 2.1 AA)
- Experience with analytics tools (e.g., Google Analytics)
- Instructional design or training experience
- Bilingual skills
Responsibilities
- Plan, write, and improve web content, navigation labels, UX copy, and training materials using established content standards
- Develop and evolve resident-centered content standards and ensure consistent application across departments
- Lead content audits, migrations, and redesign efforts for phila.gov and related digital services
- Facilitate workshops on content creation, information architecture, and plain language best practices
- Train City staff and partners on web writing, accessibility, and content governance
- Collaborate with designers, developers, and product teams to implement content solutions
- Build strong relationships with stakeholders and translate business needs into actionable content strategies
- Monitor and refine content based on data, feedback, and performance insights
- Manage multiple projects, timelines, and priorities in a fast-paced environment
- Communicate clearly about project progress, risks, and outcomes
- Problem solve through ambiguity and when challenges arise.
Benefits
- Comprehensive health coverage for employees and their eligible dependents
- Wellness program offers eligibility into the discounted medical plan
- Paid vacation, sick leave, and holidays
- Generous retirement savings options
- Public Service Loan Forgiveness program eligibility
- Free SEPTA public transportation (SEPTA Key Advantage Program)
- Tuition discounts and scholarships
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
