Content Marketing Spc II

ForeFlight • Austin, TX

3d • $78,000 - $95,000

About The Position

Jeppesen ForeFlight is seeking a writer and content marketing professional to support its Business Aviation market. The role creates effective B2B content across website product pages, email campaigns, sales presentations and collateral, blog articles, customer case studies, video scripts, advertising copy, and social media. Working with Business Aviation product and marketing teams, the position communicates product value, supports customer engagement, and contributes to lead generation and sales efforts.

The role uses HubSpot to develop, execute, and optimize email campaigns and nurture programs, as well as build and publish landing pages using existing templates and modules. It requires learning technical products and customer workflows, and collaborating with subject matter experts to turn detailed product information into clear, useful, customer-focused content. The position also manages content reviews and approvals, checks campaign performance, and helps improve future marketing efforts.

Requirements

• 1 to 3 years of experience in content marketing and copywriting, preferably in a B2B environment within aviation, software, or technology.
• Strong writing, copy editing, and proofreading skills, with the ability to adapt messaging for different audiences and marketing channels.
• Experience with HubSpot or similar CRM and marketing automation platforms, including building and executing email campaigns, audience segmentation, and nurture programs.
• Experience creating B2B marketing content that supports lead generation, customer engagement, and sales enablement.
• Ability to understand technical products and translate detailed product information into clear, customer-focused content.
• Strong project management and organizational skills, including the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with product teams, sales, subject matter experts, and other marketing stakeholders.
• A strong eye for design and ability to collaborate with designers and assess how layout, imagery, and copy work together across web pages, emails, and collateral.
• Proficiency with AI tools such as Claude for research, drafting, editing, and content workflows, with the judgment to verify accuracy and maintain brand voice.
• Strong speaking and writing skills in English.
• Must submit a portfolio covering a range of writing formats.

Nice To Haves

• HubSpot experience is highly preferred.
• Business Aviation experience or industry knowledge is preferred.
• Additional language skills are preferred.

Responsibilities

• Create content for Business Aviation marketing and communications, including website pages, email campaigns, printed collateral, event signage, presentations, social media posts, blog articles, video scripts, advertising, and other initiatives.
• Create, stage, and manage email content in HubSpot for B2B campaigns, newsletters, and nurture programs.
• Build, edit, and publish landing pages in HubSpot using existing templates and modules, ensuring pages are on brand, functional, and optimized for conversion.
• Work with Business Aviation product managers, product marketing, and other internal teams to understand product capabilities, customer needs, and differentiators, and translate technical information into clear, customer-focused messaging.
• Develop content that supports B2B lead generation, customer engagement, and sales, including white papers, case studies, product materials, and resources for different buyer journey stages.
• Create, edit, and update sales collateral, presentations, product materials, and other content that communicates product value to prospective and existing customers.
• Collaborate with marketing teams on integrated campaigns, product launches, and initiatives that drive awareness and pipeline growth.
• Interview and collaborate with internal and external subject matter experts, customers, and industry professionals to develop accurate and engaging content.
• Copy edit and proofread marketing materials for accuracy, clarity, and messaging consistency.
• Manage content through review and approval processes involving product, marketing, and sales stakeholders.
• Monitor content and email campaign performance and use insights to identify improvements and optimize future marketing efforts.
• Work with the content team to develop creative concepts and templates for marketing materials.
• Perform other job duties as assigned.

Benefits

• Medical, dental, and vision insurance with employer-paid health premiums
• Open PTO Policy
• 401(k) with up to 10% company matching and immediate vesting
• 12 Weeks Paid Maternity Leave
• 4 Weeks Paid Paternity Leave
• Flight Training Rewards

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed