Content Marketing Social Media Specialist

London Drugs Limited • Richmond, BC

7d • CA$23 - CA$30 • Hybrid

About The Position

The Social Media Specialist is responsible for developing content for a wide range of subjects and conceptualizing tactics to increase audience engagement and measurable sales growth. The role is also the voice of London Drugs in social media channels, actively engaging followers and shoppers in a dialogue to transform visitors into life-long customers and advocates for the brand. This role will collaborate with marketing, merchandising and customer care teams to ensure that content is consistent with brand and messaging. The Social Media Specialist will research and develop inspiring content for multiple social media channels including but not limited to: Facebook, Instagram, YouTube, Tik Tok, and Pinterest). This role requires an ability to communicate strongly and effectively with internal and external stakeholders.

Requirements

• 1-2 years creating and managing significant social communities is an asset.
• Experience managing brand accounts across all major social media platforms (Instagram, Facebook, TikTok, YouTube and Pinterest are all key).
• Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance.
• Social savvy and advanced understanding of the impact of social media, staying on top of current trends and understanding when it’s applicable to the brand.
• Strong command of Adobe Creative Suite and Canva to create graphics to create engaging posts, edit and enhance posts, and create reels is a strongly desired asset.
• Experience working with external content creators, influencers, designers, photographers and videographers.
• Understand social media growth tactics per channel including best practices for community engagement.
• Ability to provide recommendations for feed improvement and creating engaging stories when applicable without supervision or probing is a valued asset.
• Interest to support the team in general content creation including content briefs, blog content, and photo or video assets outside of social is an added bonus.
• Excellent communication skills, both written and verbal.
• Outstanding writing and editing skills to create compelling copy that reflects the company’s brand voice and encourages action.
• Ability to prioritize and manage multiple projects at once while respecting associated deadlines.

Responsibilities

• Research and provide recommendations regarding best practices for content for our social channels.
• Lead the planning, development, and execution of content for channels overseeing the following processes: Develop initiatives to increase engagement rates, reach, and followers.
• Development of creative briefs for designers and various content creators (internal and external).
• Pitching and presenting ideas and concepts to senior team members.
• Building and maintaining an editorial calendar with team members.
• Creating and organizing all social media assets.
• Working in tandem with the media team to ensure content objectives align.
• Create beneficial content not currently created by agencies or 3rd parties.
• Leading collaboration sessions with internal partners and agencies.
• Work closely in a cross-functional marketing department for the timely execution of all social media plans, including Creative, Media, PR, Merchandising and Retail Operations.
• Manage moderation and collaborate with customer care and online sales to address social/blog comments, complaints, and inquiries.
• Measure and report monthly on engagement and other content metrics.
• Ensure online icons, bios and banners are up to date with the most relevant campaign promotion and brand information.
• Regularly publish stories and ensure highlights are always updated.
• Coordinate and attend events; both live streaming and preplanned; must be able to go to locations to create content as needed.
• Support questions and enforce guidelines to store-level social media accounts.

Benefits

• Comprehensive medical, dental, prescription drug, and vision coverage
• Employee Discount Program
• Employee Recognition Program
• Company-matched RRSPs
• Ongoing training and development
• Employee Family Assistance Program
• Community involvement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed