Content Marketing Manager

Hexmodal Technologies Inc • New York, NY

4d

About The Position

We are hiring a Content Marketing Manager to build and run everything Hexmodal publishes. Our buyer is a facilities manager or director at a hospital. Many of them were electricians, plumbers, or HVAC technicians before they moved into management. They are accountable for emergency lighting, fire extinguishers, cold storage, and room pressure across dozens of buildings, and for proving to a Joint Commission surveyor that every one of those tests actually happened. They are practical, mobile (not at their desks), short on time, and immediately suspicious of vendor-speak. You will write for that person across four areas. Demand content, meaning the blog and our SEO program against the compliance questions our buyers genuinely search. Proof content, meaning customer case studies you source, interview, write, and get approved. Field and sales material, meaning conference presentations, speaking submissions, webinars, and the one-pagers and enablement assets our sales and partnerships teams request through creative briefs. And product content, meaning launches and new capabilities. This is a hands-on role. You can bring in contractors when a project calls for it, you will partner with a designer on visuals, and you will build final assets yourself from our templates rather than handing off a document. You are inheriting an early-stage foundation. There is a small case study library, a new website that needs its content simplified, an SEO program in its first months, and a set of email templates. There is no content calendar yet and no measurement baseline. Most of what exists you will rebuild. You will be measured on influenced pipeline, meaning the pipeline our campaigns generate with your content behind them.

Requirements

• Four or more years in B2B content marketing, writing and shipping on a consistent calendar.
• Ability to write well for practical, technical people.
• Ability to take an unglamorous subject and make it useful without condescending, padding, or drifting into vendor language.
• Ability to interview a customer and produce a case study.
• Comfortable on a call with a facilities director.
• Ability to draw out specifics rather than adjectives during interviews.
• Ability to write case studies that customers are happy to approve.
• Ability to run your own calendar and intake process.
• Ability to prioritize requests, communicate expected delivery times, and hit deadlines.
• Ability to produce finished work, writing into final format from templates.
• Current SEO/SEM knowledge, understanding the difference between ranking and being found.
• Ability to discuss writing to be quoted by AI answers.
• Curiosity about the domain (Joint Commission requirements, NFPA codes, hospital facilities department operations).
• Willingness to learn about the domain.

Nice To Haves

• Fewer years of experience with direct healthcare or facilities experience.
• Direct healthcare or facilities experience.
• Background in healthcare, facilities, construction, industrial, or skilled trades.
• Experience writing for a technical or trades audience.
• Customer marketing experience.
• Case study production experience.
• Webinar production experience.
• Experience with conference abstracts and speaking submissions.
• Video production experience.
• Podcast production experience.

Responsibilities

• Build and run everything Hexmodal publishes.
• Write demand content (blog and SEO program) addressing buyer compliance questions.
• Source, interview, write, and get approved customer case studies.
• Create field and sales material including conference presentations, speaking submissions, webinars, one-pagers, and enablement assets.
• Develop product content for launches and new capabilities.
• Partner with a designer on visuals.
• Build final assets from templates.
• Develop a content calendar.
• Establish a measurement baseline for content.
• Simplify website content on the top 10 pages.
• Set up content measurement in HubSpot.
• Publish content on a steady cadence of 6 pieces per month.
• Produce conference presentations and speaking submissions against the field marketing calendar.
• Launch a webinar program with 4 sessions delivered.
• Show measurable gains on 10 priority compliance topics through the SEO program.
• Organize, update, and ensure usage of a sales and partnerships asset library.
• Produce case studies at a rate of 2 per month.
• Ensure Hexmodal appears as a top-cited source in AI-generated answers for priority compliance questions.
• Create a written voice and style guide for contractors and other teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed