Content Marketing Manager

IntegriChain • Philadelphia, PA

10d

About The Position

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences. This role involves defining content goals, building an editorial calendar, identifying target audience personas, and creating various content formats such as blog posts, whitepapers, case studies, eBooks, email campaigns, and social content. The manager will also be responsible for SEO, content distribution, supporting demand generation efforts, analyzing content performance, and collaborating with cross-functional teams. In a B2B context, this role will focus on thought leadership content related to market access and pharma commercialization, customer stories, and content supporting a complex sales cycle.

Requirements

• 3-5 years of content marketing experience
• At least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field
• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
• Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search
• Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
• Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content

Nice To Haves

• Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
• Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record of repurposing long-form content into multi-channel campaigns (e.g., one whitepaper → LinkedIn series, email nurture, sales one-pager)
• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

Responsibilities

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages
• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content
• Conducting keyword research and optimizing content for search
• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS
• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battlecards, FAQs)
• Partnering with demand gen on nurture emails and campaign content
• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data
• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production
• Developing thought leadership content tied to market access and pharma commercialization topics
• Creating customer stories and case studies
• Producing content that supports a longer, more complex sales cycle

Benefits

• Flexible Paid Time Off
• 401(k) Plan with a Company Match
• Parental Leave
• Student Loan Reimbursement
• Medical benefits
• Learning & Development opportunities including over 700+ development courses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level