Content Marketing Manager - Growth Marketing

Smartsheet

4d • $115,000 - $140,000 • Remote

About The Position

Smartsheet is seeking a skilled content marketer with strong writing abilities and a demand generation focus to join their Growth Marketing team. This role involves creating persuasive short and long-form content, including emails, SDR sequences, landing pages, social media copy, and campaign assets like guides, ebooks, and survey reports. The ideal candidate is a storyteller who prioritizes customer pain points and value propositions, translating complex B2B topics into clear, engaging copy that resonates throughout the buyer's journey. The role requires a collaborative, communicative, and fast-paced work environment where strong writing, cross-functional partnerships, and data-driven decisions are highly valued. This position reports to the Sr. Manager, Content Strategy.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field.
• 5+ years of content marketing experience, with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports).
• Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features.
• Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content.
• Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment.
• Comfort using data to inform content decisions and optimize performance over time.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Communicates as clearly out loud as on the page. Can walk a stakeholder through a content decision or defend a draft in a meeting, not just in written comments.
• Treats AI as a drafting and productivity aid, not a replacement for thinking. You understand the material well enough to defend every line, and you'd rather send something short and sharp than long and padded.

Responsibilities

• Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets.
• Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about.
• Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling.
• Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey.
• Review and provide recommendations to optimize the demand gen potential of short-form copy across channels.
• Develop and apply a deep understanding of our buyer personas, their goals, and their pain points to inform content strategy and copy decisions.
• Align content plans to the editorial calendar and campaign goals, ensuring copy supports pipeline objectives.
• Partner with the communications team to support brand positioning and messaging creation.
• Utilize performance data to drive content insights and contribute to quarterly planning.
• Test and optimize content types and messaging based on audience engagement.
• Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment.
• Partner with campaign, lifecycle, digital, field and partner marketing teams to activate content across the right channels.
• Manage the content library and contribute to regular audits and updates.
• Navigate localization workflows for key content assets.
• Other projects and initiatives as assigned.

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree