Content Marketing Manager

GC AI

1d • $140,000 - $180,000 • Hybrid

About The Position

GC AI is seeking a Content Marketing Manager to scale its content strategy. This role involves leading the editorial direction for GC AI's presence in the legal, AI, and tech ecosystems, encompassing thought leadership, demand generation, and storytelling. The position requires a blend of strategic thinking, editorial leadership, and operational execution. The ideal candidate is a versatile storyteller capable of simplifying complex legal and AI topics into engaging content. GC AI prioritizes content that informs over advertises and moves at a fast pace, valuing clarity. Legal expertise is a requirement for this role. The Content Marketing Manager will help set the content agenda, manage execution across various channels, and ensure content contributes to brand credibility, pipeline generation, and customer engagement. Collaboration with Demand Gen, Product Marketing, Sales, Events, and Product teams is essential to align content with revenue goals and the company narrative.

Requirements

• A legal background required
• 5+ years in content marketing for a B2B SaaS company.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Familiarity with SEO and content analytics.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.

Nice To Haves

• Executive ghostwriting
• AI/ML content
• Publishing in legal/regulated industries.

Responsibilities

• Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Uphold high editorial standards for clarity, precision, and restraint, ensuring GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
• Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
• Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
• Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
• Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
• Manage editorial workflow, review cycles, and content library, scaling processes to support rapid growth.
• Partner with sales, product, events, and PR.

Benefits

• Competitive base salary benchmarked against real-time market data
• Equity for all full-time roles
• Exceptional benefits
• Commission plans for applicable roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed