Content Marketing Manager - Trades

Authority Brands • Atlanta, GA

4d

About The Position

The Content Marketing Manager leads the planning, creation, and management of content across an assigned portfolio of brands. The role translates brand strategies and customer insights into clear, engaging content for websites, email, social media, video, and other channels while maintaining each brand’s distinct voice. Working with Brand Strategy, Field Marketing, the Digital Center of Excellence, and agency partners, the manager maintains an organized content calendar, ensures materials are accurate and consistent, and uses performance insights to improve content supporting customer engagement, demand generation, and franchisee needs.

The role supports seven brands by producing and adapting consumer-facing content and using generative AI and creative production tools to scale localized, seasonal, and audience-specific assets. It also develops accessible marketing toolkits for franchisees, adapts campaigns to local needs, gathers field feedback, and optimizes content based on adoption and performance. The manager maintains hyper-local content to support search visibility and local awareness, evaluates content automation and generative AI tools, and manages social media content and planning at both corporate and franchisee levels.

Requirements

• 3–5 years of experience in content marketing or creative operations.
• Hands-on experience deploying content at national and local levels.
• Strong copy-editing skills.
• Video-editing skills.
• Digital curation skills.
• Familiarity with local SEO best practices and location-based content strategies.
• Track record of working directly with local operators or franchisees to deliver user-friendly content toolkits.

Nice To Haves

• Experience with Canva, Adobe, and Nano Banana.

Responsibilities

• Partner with Brand Marketing to produce consumer-facing content, including video, photography, and blog posts, for paid and organic media.
• Use generative AI and creative production tools to scale and customize assets across seven brands, emphasizing customization and iteration over heavy graphic design.
• Create localized, seasonal, and audience-specific content variations for targeted campaigns.
• Build and maintain an accessible library of marketing toolkits so franchisees can execute local campaigns independently.
• Adapt core brand campaigns to local consumer nuances and franchisee needs.
• Gather real-time insights from franchisees and field teams about asset adoption and performance, and optimize content to improve customer engagement.
• Maintain hyper-local content to improve search visibility, local awareness, and brand value.
• Evaluate and implement content automation platforms and generative AI tools to streamline asset distribution and field customization.
• Manage corporate and franchisee social media content and planning to improve each location’s online social presence.
• Maintain an organized content calendar and ensure content is accurate and consistent across channels and brands.
• Use performance insights to improve content supporting customer engagement, demand generation, and franchisee needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed