Content Marketing Manager - 12 month contract

TELUS • Halifax, NS

3d

About The Position

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees. We’re looking for a talented Content Manager who combines exceptional copywriting skills with a strategic understanding of content marketing. This role is ideal for a strong storyteller who can create compelling content across multiple formats while driving engagement, brand awareness, and business results. As part of the Global Content Marketing & Demand Generation team, you'll support thought leadership strategy, our go-to-market execution for proprietary research and play a crucial role in optimizing short-form content for social media and SEO/GEO. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

Requirements

• Bachelor's degree in Marketing, Digital Media or a related field
• Proven experience in managing content strategy, copywriting or a related role.
• Exceptional writing, editing and storytelling skills, with the ability to adapt tone and messaging across formats and channels.
• Strong experience writing social media content that drives engagement and audience growth.
• Solid understanding of SEO principles, keyword research, content optimization, and emerging GEO/AIO best practices.
• Ability to balance strategic thinking with hands-on content creation.
• Strong project management and stakeholder management skills.
• B2B marketing experience is strongly preferred.

Nice To Haves

• Experience managing social media channels
• Experience in SaaS, technology, healthcare, or professional services is considered an asset.
• Bilingual in English and French also an asset
• Detail-oriented – ensures accuracy in content execution and publishing
• Self-starter – able to work independently, anticipate needs and take initiative
• Organized – strong time management and ability to handle multiple tasks
• Adaptable – willing to learn and grow in a dynamic environment
• Problem-solver – able to identify issues and proactively propose solutions
• Team-oriented – works well with others and supports team objectives
• Customer-focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey

Responsibilities

• Create and manage high-quality content across a variety of channels, including social media, blogs, articles, website content, email campaigns, and thought leadership pieces.
• Develop engaging social media copy tailored to different audiences, platforms, and stages of the buyer journey.
• Write, edit and optimize long-form content such as blogs, articles, reports, and customer stories.
• Apply SEO and Generative Engine Optimization (GEO) best practices to improve content discoverability and performance across traditional search engines and AI-powered search experiences.
• Collaborate with cross-functional stakeholders across multiple geographies to translate complex ideas into clear, compelling and audience-focused content.
• Manage editorial calendars and content production workflows to ensure timely delivery of high-quality content.
• Monitor content performance and use insights to continuously improve engagement, traffic, and conversion outcomes.
• Support the development and execution of global content strategies that align with business objectives and brand positioning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level