Brand Manager - 12 Month Contract

The Canada Life Assurance Company•Mississauga, ON

1d•CA$75,500 - CA$125,800•Hybrid

About The Position

The Brand Manager plays a critical role in supporting the successful rollout and adoption of the organization’s rebrand. This role focuses on ensuring the new brand is implemented consistently, accurately, and effectively across all channels, materials, and experiences. Acting as a central point of coordination, you will partner across teams to operationalize the brand—providing guidance, tools, and oversight to ensure a smooth transition and sustained adherence to brand standards.

Requirements

5+ years of experience in marketing, brand, or communications execution roles
Strong attention to detail and commitment to consistency
Proven ability to manage multiple stakeholders and priorities in a fast-paced environment
Practical, solutions-oriented mindset with strong organizational skills

Nice To Haves

Experience supporting large-scale brand updates or rebrands is a strong asset

Responsibilities

Support the execution of the rebrand across marketing, advisor, and corporate touchpoints
Coordinate updates to existing assets, templates, and materials to align with new brand standards
Track and manage rebrand progress, ensuring timelines and deliverables are met
Identify risks, gaps, or inconsistencies in rollout and proactively address them
Apply and uphold brand guidelines across all outputs, ensuring consistency and accuracy
Review and approve marketing materials, third party vendor applications, internal stakeholder advisor and client facing assets, and communications for brand compliance
Act as a go-to resource for brand-related questions and decisions
Maintain and update brand documentation as needed
Partner with graphic designers, digital, external agency partners, legal/compliance and internal business teams to implement the rebrand
Ensure alignment across initiatives and workstreams impacted by brand changes
Facilitate communication and clarity around brand updates, changes, and expectations
Develop and maintain templates, tools, and resources that support adoption of the new brand
Provide practical guidance to teams and advisors on how to apply the brand in day-to-day work
Help remove friction by ensuring brand standards are easy to understand and apply
Support the organization and maintenance of brand assets and templates
Ensure teams have access to up-to-date materials and resources
Contribute to improving workflows that govern brand application and approvals
Gather feedback from stakeholders on brand usability and rollout effectiveness
Identify opportunities to improve processes, tools, and governance approaches
Support ongoing refinement of brand execution as the organization transitions post-rebrand