Sr Content Marketing Manager (Remote)

Cengage Group

23h • Remote

About The Position

Cengage, a global education technology company, is seeking a Sr. Content Marketing Manager to join their team. This role is responsible for developing and executing a comprehensive content strategy that aligns with brand, demand, and go-to-market priorities. The manager will create and oversee high-quality content across various formats, collaborate with internal teams and external partners, and ensure content is on-brand, audience-focused, and optimized for impact. The position also involves supporting demand generation, sales enablement, and customer engagement efforts through targeted content. Performance tracking, optimization, and cross-functional collaboration are key aspects of this role, as is championing content as a strategic growth lever.

Requirements

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences.
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross-functionally in fast-paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred.
• Familiarity with content performance analytics and marketing automation platforms preferred.
• Experience supporting demand generation or product marketing initiatives preferred.
• Experience using Adobe or Canva for basic design.
• Ability to direct video editing and do simple video editing tasks.

Responsibilities

• Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go-to-market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels.
• Define content themes that support business goals.
• Translate audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high-quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject-matter experts to develop audience-specific content.
• Ensure content is on-brand, audience-focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the funnel.
• Support account-based marketing, lifecycle campaigns, and customer engagement programs.
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content.
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Lead content distribution workflows.
• Provide guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth lever across marketing and the business.

Benefits

• Comprehensive and rewarding Total Rewards package
• Eligible to participate in the company’s discretionary incentive bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior