Content Marketing Manager - Product

Duetto Research

1d • Remote

About The Position

Duetto is seeking a creative and execution-focused Content Marketing Manager to bring their product story to life. This role is responsible for creating compelling content across various channels, translating roadmap updates, feature releases, and product milestones into engaging narratives. The ideal candidate is a social-first thinker with a passion for product storytelling and a proven ability to execute creative briefs effectively. This is not a strategy role, but rather an execution-focused position for someone who thrives on creating impactful content.

Requirements

• 3-5 years of experience in content marketing, product marketing, or brand content roles.
• A portfolio demonstrating genuine creative range and experience creating standout product-focused content.
• Demonstrable experience creating product-focused content that goes beyond the obvious.
• Experience briefing and managing external creative and video production resources.
• Outstanding writing and storytelling skills, with the ability to simplify complex product information.
• Social-first thinking, instinctively considering platform, format, and hook.
• Strong creative judgment, with the ability to clearly brief and push back on output.
• Highly organized and self-directed, capable of managing multiple product moments simultaneously.
• Comfortable working directly with product teams, extracting information, and translating it into content.
• Ability to attach product content to revenue.
• A maker's mindset, focused on producing content rather than just presentations.
• Ability to move fast and ship things, prioritizing 'done and excellent' over 'perfect and late'.
• Genuine curiosity about the product and industry.
• Comfortable with ambiguity and change, adapting to shifting priorities.
• Embraces AI as a tool for faster, more creative work.

Nice To Haves

• Background in B2B SaaS is preferred, but creative instinct and execution quality are prioritized over sector experience.

Responsibilities

• Own the creation of all product-focused marketing content, including feature releases, product updates, roadmap moments, and milestone announcements.
• Craft compelling narratives around product news that highlight customer angles, business impact, and storytelling potential.
• Write and produce press releases, product launch communications, and update announcements in collaboration with the Product Marketing Director and product teams.
• Attend product team meetings to stay informed about development and ensure every release has a content plan.
• Think social-first for all product content, considering platform, format, and hook for channels like LinkedIn and Reels.
• Develop creative formats and content series to make product features engaging and relevant.
• Experiment with various content formats (short-form video, carousels, text posts, behind-the-scenes, customer spotlights) to find what resonates.
• Brief and direct video agencies and creative resources for content production.
• Conceptualize, brief, produce, review, and publish product content end-to-end.
• Leverage AI-enabled content operations to produce content at pace and scale, using AI as a creative accelerator.
• Adopt an AI-native mindset, exploring automation and smart tooling for content creation.
• Identify opportunities to activate customers as content creators and build programs for authentic customer stories.
• Work with customer marketing to surface and amplify user-generated content (UGC).
• Ensure product content is adapted and optimized for all relevant channels, including social, in-app, newsletters, website, sales enablement, and partner communications.
• Collaborate with content and growth teams to integrate product stories into campaigns and content calendars.
• Maintain a regular cadence of product content to reflect the fast pace of product development.

Benefits

• Remote-first, global work environment.
• Opportunity to be part of a world-class, commercially driven marketing function.
• Access to AI-enabled content operations layer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed