Content Marketing Lead - Industry Verticals

Logitech • San Jose, ON

9d • Hybrid

About The Position

Logitech is seeking a Content Marketing Lead for the Verticals Business Accelerator team. This role focuses on redefining how Logitech wins in high-growth vertical industries by creating compelling, industry-specific content that resonates with IT leaders in education, government, and healthcare. It's a strategic role where you will translate product capabilities into differentiated use cases, shape Logitech's presence in key verticals, and collaborate across teams to execute high-impact marketing initiatives globally.

Requirements

• Strong B2B content marketing experience in the technology sector.
• Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed).
• Strong writing, editing, and storytelling skills, with the ability to translate complex solutions into clear use cases.
• Experience shaping and refining content across formats (written, video, digital).
• Familiarity with AI-assisted content workflows and ability to elevate AI-generated outputs.
• Strong collaboration skills across cross-functional teams and external partners.
• Highly organized with strong project management capabilities.
• Analytical mindset with the ability to measure and optimize content performance.
• Creative problem solver with an entrepreneurial mindset.
• Track record of delivering impactful marketing results.
• Bachelor’s degree preferred or equivalent industry experience.

Nice To Haves

• Willingness to travel up to 15%.

Responsibilities

• Develop and produce key marketing assets including presentations, articles, thought leadership pieces, webinars, case studies, product datasheets/solutions guides, web pages, emails, and videos.
• Create clear briefs and collaborate with internal teams and external agencies to ensure deliverables meet objectives.
• Ensure all content is delivered on time, aligned with campaign needs, and meets brand standards.
• Optimize content for discoverability and performance, aligning with SEO best practices and emerging LLM/AE optimization (LLMO) strategies.
• Act as the primary editor across vertical content, refining messaging for clarity, accuracy, and impact.
• Review and elevate AI-generated writing, transforming drafts into polished, audience-ready materials.
• Ensure consistency in tone, voice, and messaging across all assets.
• Translate product features and capabilities into clear, compelling use cases for Education, Government, and Healthcare audiences.
• Adapt messaging to reflect real-world applications and industry-specific terminology.
• Ensure content resonates with IT decision-makers and aligns with vertical priorities.
• Script and storyboard video assets and partner with production teams for high-quality execution.
• Review and provide feedback on video and multimedia deliverables.
• Repurpose existing product and thought leadership content into vertical-specific versions.
• Partner with teams to ensure content is accurate, relevant, and appropriately tailored for each audience.
• Manage the editorial calendar and coordinate content development across stakeholders.
• Track progress, follow up on deliverables, and ensure timelines are met.
• Partner with internal teams and agencies to keep projects moving forward.
• Support partner-driven content initiatives, collaborating on development and execution.
• Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness.

Benefits

• Comprehensive and competitive benefits packages.
• Flexible working environments designed to help employees care for themselves and their loved ones.
• Support for physical, financial, emotional, intellectual, and social wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree