Senior Marketing Content Lead

Freddie Mac • Austin, TX

18h

About The Position

At Freddie Mac, the mission of Making Home Possible is what motivates them and is at the core of everything they do. Since their charter in 1970, they have made home possible for more than 90 million families across the country. The Senior Marketing Content Lead role provides a unique and exciting opportunity to develop communications and provide strategic input for industry leading technology and solutions in the mortgage industry. Freddie Mac aims to build a positive impact on the housing finance system and is committed to helping grow the candidate’s knowledge and understanding of marketing and communications, including writing client-centric communications, defining audience and segment opportunities, and providing input for strategy and planning for multi-channel campaigns and creative briefs. They provide access to learning across processes, platforms and programs to write and execute B2B marketing content, foster an inclusive environment which promotes active engagement, intellectual curiosity, access to leadership and skill development, and encourage and provide opportunity for tactical development and strategic planning.

Requirements

• Bachelor's Degree or equivalent experience in Business, Marketing, or related field
• 5-7 years experience writing business communications across channels
• Proficiency with Microsoft Office Suite
• Experience using written, visual, and audio communications across a variety of in-person and digital platforms
• Experience using social media for business marketing
• Experience testing marketing and communications principles
• Strong customer service orientation along with outstanding written and verbal communication, presentation, and editing skills
• Decisive in the face of ambiguity
• Comfortable interacting with and presenting to all levels of leadership

Nice To Haves

• Insatiable appetite for learning
• Comfortability with changing priorities
• Embrace change and be flexible
• Build and nurture relationships with business stakeholders
• Active engagement with peers and across Single-Family business to build relationships
• Stay current on marketing and communications trends
• Stay current on policies, regulations and trends that may impact the industry

Responsibilities

• Plan, develop and implement data-driven marketing communications, with a focus on digital channels, promoting company products and solutions to further business objectives.
• Develop communication tactics, including web page content, digital advertising, social media, email, thought leadership and event materials.
• Prepare internal materials including promotional strategies, communications plans, campaign results, etc.
• Apply marketing and communications principles, theories, and concepts consistently and strive for progress and growth.
• Develop knowledge and expertise for various business lines and manage projects through to completion including measuring impact and efficacy.
• Act as the principal contact for business partners and SMEs.
• Gather the necessary information to solve problems of sizable scope and distill complex business processes and requirements into consumable content.

Benefits

• comprehensive total rewards package
• competitive compensation
• market-leading benefit programs
• annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees