Content Marketing and Athlete Community Lead

Blonyx Biosciences Inc. • North Vancouver, BC

4d • Hybrid

About The Position

Blonyx is an athletic performance brand that helps athletes achieve their athletic ambition. Science is at the heart of everything we do. We turn it into performance nutrition systems that combine effective products with the support athletes need to use them properly. Our content strategy supports this mission by translating sports science into practical advice, useful information and compelling stories to help athletes achieve more. We’re looking for a Senior Content Marketing Manager to take ownership of this strategy and build it into a measurable growth engine for Blonyx. This is a senior, hands-on role for someone who can improve our strategy, create compelling content and demonstrate its commercial impact. You’ll learn what our athletes want to achieve, create content that educates and supports them on their journey, and turn their attention into website visits, downloads, email subscribers and sales. You’ll also lead our athlete, ambassador and influencer community, recruiting, motivating and activating the people who represent Blonyx.

Requirements

• At least five years of experience in content marketing, social media or digital marketing
• Experience using content to generate sales, traffic, downloads, leads or email subscribers
• Strong knowledge of analytics, testing, conversion and performance reporting
• Evidence of personally creating and directing effective written, visual and video content
• Experience developing and improving a content strategy process/engine
• Experience managing athlete, ambassador, influencer or creator relationships
• Confidence recruiting, motivating and holding people accountable
• Strong interviewing, storytelling and relationship-building skills
• Experience directing editors, designers or other creative contractors
• An understanding of, and passion for, endurance sport, CrossFit, HYROX or other performance sport
• A degree in marketing, sports science or a related field - or equivalent professional experience

Nice To Haves

• Experience translating scientific or technical information for a wider audience would be an advantage.

Responsibilities

• Build our content-growth engine
• Own and improve our education- and support-led content strategy
• Identify the audiences, topics, formats and channels with the greatest potential
• Turn sports science into practical, credible and distinctive content
• Build systems/funnels that move audiences from discovery to our website, email list and products
• Manage a consistent editorial calendar across social media, email and our website
• Create and distribute content
• Write, film and interview athletes, working with our contract video editor to produce content that attracts
• Create social posts, articles, photography, website content and athlete stories
• Brief and direct video projects with clear objectives, hooks and storylines
• Manage Blonyx’s presence across Instagram, Facebook and other relevant channels
• Test hooks, formats, angles and calls to action
• Identify successful organic content for boosting and paid distribution
• Lead our athlete community
• Build strong relationships with Blonyx athletes, ambassadors and influencers
• Recruit people who align with our mission, audiences and sporting communities
• Create a connected and motivated team, not simply a list of sponsored individuals
• Develop campaigns and opportunities that encourage athletes to participate
• Be assertive in securing UGC, interviews, testimonials and event content
• Turn athlete partnerships into authentic content, reach, traffic and sales
• Represent Blonyx at events, including occasional weekends such as the Whistler GranFondo and BMO Vancouver Marathon (you also get to participate!)
• Measure and improve
• Track audience quality, engagement, traffic, downloads, email acquisition and sales
• Test content to understand what attracts and converts the right people
• Analyze the journey from first interaction to conversion
• Report clearly on results and use them to guide decisions
• Demonstrate how content and athlete partnerships contribute to growth

Benefits

• Benefits
• free Blonyx products
• Flexible hours
• a hybrid schedule, currently with two office days per week
• Occasional freedom to work from another locations, with agreement (eg to allow extended vacations)
• Free entry to many local sporting events
• Time off in lieu when weekend event work is required
• The autonomy to experiment, make decisions and influence Blonyx’s growth
• A meaningful opportunity to expand your skills and career

What This Job Offers

• Job Type: Full-time
• Career Level: Senior