Content Marketing Lead

Highlights for Children • US,

1d • Remote

About The Position

Zaner-Bloser develops curriculum resources to teach foundational literacy and math skills to students in prekindergarten through sixth grade. Our resources help teachers engage and empower students and inspire more “aha” moments to harness the creative power of learning. As a member of the Highlights Family of Companies, we believe children are the most important people, so we strive to always do what’s right for children and to make a significant contribution to their education.

The Content Marketing Lead generates on-brand content that aligns with customer needs and buying cycles. The Lead will be responsible for writing a range of marketing deliverables that communicate the benefits of our programs, differentiate Zaner-Bloser from other educational providers, build brand equity, and support sales conversion. This member of the marketing team will create content across a variety of communication channels, including print, web/e-mail, and social. The Content Marketing Lead will report to the Integrated Marketing Director and will collaborate with colleagues within content marketing, the marketing team, and across multiple departments. Zaner-Bloser is headquartered in Grandview Heights, OH, but the position is remote.

Requirements

• B.A in Marketing, Writing, English, Journalism, or Advertising preferred
• Minimum of 5-7 years’ experience on a corporate or commercial advertising/marketing team creating marketing materials across a variety of media including (but not limited to) print, e-mail, digital/web, paid and organic social, video
• Excellent oral and written communication skills
• Solid organizational skills and ability to meet deadlines
• Exceptional attention to detail
• Willingness to embrace brand and style guidelines
• Team player with a customer-first mentality
• Comfortable using approved AI tools responsibly to support content development, ideation, research, and efficiency, while exercising sound judgment and maintaining responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of all final work.

Responsibilities

• Generate new messaging and content to support all marketing efforts, including advertising, social media, brochures, flyers, samplers, websites, and other special projects
• Exhibit superior writing, editing, and proofreading skills, including knowledge of grammar and conventions
• Produce content in compliance with Zaner-Bloser marketing style and editorial guidelines
• Display ability to balance multiple efforts while meeting deadlines and maintaining exceptional quality of work
• Collaborate with the product/campaign marketing and product management teams to ensure that all content messaging aligns with and supports go-to-market strategy
• Build proficient knowledge of our products and stay current on trends in education, marketing, and technology
• Adapt content according to different channels/initiatives
• Concept/generate value-added content to enrich customer-centric communications and promote in-bound marketing efforts
• Become a Zaner-Bloser brand champion and support marketing efforts at the corporate level when needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level