Marketing and Content Manager
About The Position
Bill Harris Dealerships is growing and evolving its marketing team and is looking for a Marketing & Content Manager who can recognize a good story, turn it into a plan, and get it in front of the right people. This role requires a proactive individual who can identify business objectives, develop compelling narratives, and execute marketing strategies across multiple platforms. The position involves working with three dealerships, hundreds of employees, thousands of customers, and various departments, with the primary challenge being the organization and consistent dissemination of engaging content.
Requirements
- Highly organized and proactive.
- Personable and comfortable working with different personalities.
- Strong communicator, writer, and storyteller.
- Creative, energetic, and willing to experiment.
- Comfortable coordinating multiple departments and locations.
- Able to turn a business objective into a marketing idea.
- Comfortable working independently and taking initiative.
- Interested in community involvement and relationship building.
- Comfortable using analytics to determine what's working.
- Enjoy making things happen.
- Comfortable with Facebook, Instagram, TikTok, and YouTube.
- Comfortable with short-form and long-form content.
- Comfortable with basic video editing and graphic design.
- Comfortable with website content management.
- Comfortable with email/newsletter marketing.
- Familiarity with digital advertising fundamentals.
- Familiarity with social media analytics and performance measurement.
Nice To Haves
- Professional photography skills.
- Professional videography skills.
- Proficiency in Adobe Creative Suite.
- Advanced graphic design skills.
- Advanced editing skills.
Responsibilities
- Develop and execute marketing and content across dealerships, departments, and communities.
- Build and manage a multi-location content calendar.
- Develop campaigns around business objectives.
- Proactively identify stories and content opportunities.
- Capture authentic photos and video using an iPhone.
- Create content for Facebook, Instagram, TikTok, and YouTube.
- Produce short-form and long-form content.
- Write social posts, website content, emails, and newsletters.
- Interview employees, customers, and community members.
- Repurpose content across multiple platforms.
- Manage website and email content.
- Coordinate community events and marketing initiatives.
- Get employees and managers involved when their participation is needed.
- Review analytics and adjust based on results.
- Coordinate outside photographers, videographers, designers, and other vendors when needed.
Benefits
- Medical, Dental & Vision Insurance
- Employer-Paid Life Insurance
- Retirement Savings Plan
- Paid Time Off
- Paid Holidays
- Paid Training
- Employee Discounts on Vehicle Purchases, Parts & Services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
