Content Manager

Sid Lee • Toronto, ON

29d • $60,000 - $70,000

About The Position

As a Content Manager you’ll be responsible for managing and engaging social communities across channels and function as a creative writer on day-to-day community engagement. Partnering with a Content Creator, you’ll work closely with the client, and with our strategy, account, and creative teams to develop and execute creative social media concepts and tactics.
Your profile?
You spend your life online – you’re a social native – but also a huge fan of culture across a range of subjects and in touch with what’s happening offline and how that can impact the social space. You’re a pro at starting conversations, knowing when to engage and when to just listen, adapting your approach to suit different scenarios.
Words may be your preferred medium, but you also speak the language of visuals – from pictures, animated GIFs, and emojis, to short videos, and captivating memes. You effortlessly capture the essence of a brand’s voice and seamlessly switch between different brand personas.

Requirements

• 2+ years of experience as a Community Manager/Content Manager or similar role.
• Educational background in new media, advertising or journalism preferred
• Relevant agency, media or independent blogging experience is considered an asset
• An impressive understanding of social media. You don’t need to have 50K TikTok or Instagram followers, but – you are connected, cultured & curious of the social space
• You know who’s who and can offer a POV on who best to engage with
• Knowledge of local market
• Fluent in English, both spoken and written.

Nice To Haves

• Relevant agency, media or independent blogging experience is considered an asset
• Educational background in new media, advertising or journalism preferred

Responsibilities

• Monitor conversation on channels such as Facebook, Instagram, TikTok, LinkedIn, YouTube and Pinterest — monitoring both people explicitly tagging the brand and people talking about them without tagging
• Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner earned media and extend brand love with faves, shares, etc.
• Identify daily, quick-turnaround reactive opportunities — throw lots of ideas at the wall each day with the agency & client teams and see what sticks
• Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brand-centric behaviors
• Be an integral part of brainstorming for larger campaigns, bringing the audience perspective to all ideas
• Develop, organize, prioritize, schedule and manage content with the client and internal team across all platforms
• Deliver analytics-based reports to our clients in collaboration with our strategy team
• Attend and cover key events to create content for the platforms
• Foster relationships with influencers
• Route customer service enquiries to the right channels and flag opportunities to surprise and delight members
• Monitor client’s social listening tools and native platform analytics for top-line insights on what is working/not working on platforms

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed