Content Manager / Social Media Specialist

My State MLS • North Palm Beach, FL

9h • Hybrid

About The Position

This role sits at the intersection of content strategy, social media management, and digital storytelling. You’ll be responsible for planning, producing, and managing content across our social platforms, helping grow our brand presence while educating real estate professionals about our technology and tools. We’re looking for someone who is tech-forward, creative, organized, and comfortable on camera when needed - someone who understands how social media actually works and can turn ideas into content that performs. While you should be comfortable shooting short-form videos and capturing content, the primary focus of this role is content planning, management, and distribution across platforms.

Requirements

• Proven experience as a Social Media Manager, Content Marketing Specialist, or similar role.
• Strong understanding of social media growth strategies and content trends.
• Experience creating short-form video content for social media.
• Ability to manage content calendars and multi-platform campaigns.
• Familiarity with analytics tools and performance tracking.
• Strong organizational and communication skills.
• Comfortable filming content and occasionally appearing on camera.

Nice To Haves

• Experience with tools like: Adobe Creative Suite / Premiere / After Effects, Canva, CapCut or similar short-form editing tools, Social media scheduling platforms.
• Understanding of SEO and content marketing fundamentals.
• Basic photography and videography skills.
• Experience in real estate, proptech, or SaaS.
• Experience managing B2B social media accounts.
• Familiarity with educational or product marketing content.

Responsibilities

• Plan and manage a consistent content calendar across social media platforms.
• Develop content strategies that align with marketing campaigns and product launches.
• Coordinate with internal teams to turn ideas, updates, and industry insights into engaging content.
• Repurpose long-form content into high-performing social posts, clips, and short-form videos.
• Manage and grow MyStateMLS social channels including: LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Monitor engagement, comments, and messages while helping maintain an active community.
• Track performance metrics and adjust content strategy based on analytics.
• Capture and produce short-form social media content.
• Film interviews, educational clips, and behind-the-scenes content.
• Assist with video production for marketing initiatives, webinars, and product promotions.
• Edit short-form videos optimized for social platforms (Reels, Shorts, TikTok).
• Work closely with leadership and marketing to promote: Product updates, Industry education, Agent success stories, Events and webinars.
• Ensure messaging remains consistent with the MyStateMLS brand and voice.

Benefits

• Flexible Hybrid (Part In-Office / Part Remote) schedule
• Creative freedom to experiment with modern marketing strategies.
• Help shape the voice of a national real estate technology brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed