Content + Social Media Manager

Swanson Health • Fargo, ND

2d

About The Position

Swanson Health Products, a leader in the vitamins, supplements, and natural wellness industry for over 50 years, is seeking a Content + Social Media Manager. This digitally driven organization is investing in innovation, customer experience, and data-informed growth. The role involves ideating, scripting, filming, and editing engaging short-form and long-form videos and graphics optimized for platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. The position requires collaboration with a videographer for quarterly shoots in Fargo, ND, and internal subject-matter experts to develop accurate wellness content. The manager will oversee the monthly content calendar, schedule posts, and manage daily publishing across Meta, TikTok, YouTube, and LinkedIn. Responsibilities also include sourcing and directing UGC creators, leading daily community engagement, planning social collaborations and giveaways, and partnering with various marketing teams to align content with business goals. The role demands writing platform-native captions, managing digital asset libraries, monitoring channel performance, and staying current on social media trends and best practices.

Requirements

• 3–4 years of hands-on experience managing social media accounts and producing original content for consumer brands.
• Demonstrated experience with mobile and desktop video production and editing using tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Experience managing UGC creator platforms, developing creator briefs, and building productive creator relationships.
• Proven ability to write engaging, platform-native social copy for distinct audiences and channels.
• Strong understanding of social media trends, viral audio, platform algorithms, content formats, and social analytics.
• Experience managing content calendars, publishing workflows, digital asset libraries, and cross-functional creative processes.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Comfort working independently while collaborating closely with creative, marketing, SEO, paid media, customer support, and subject-matter experts.
• Strong written and verbal communication skills.
• Experience with social analytics and reporting, including the ability to turn performance data into clear recommendations.

Nice To Haves

• Experience with influencer marketing, PR, brand collaborations, or e-commerce is a plus.
• Experience creating content in the wellness, health, beauty, or consumer packaged goods space is preferred.

Responsibilities

• Ideate, script, film, and edit engaging short-form and long-form videos and graphics optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
• Partner with the videographer on quarterly long-form video shoots in Fargo, ND, supporting planning, production, and post-production needs.
• Collaborate with internal subject-matter experts, including Registered Dietitians and Licensed Nutritionists, to develop accurate and engaging wellness content.
• Manage the monthly content calendar, schedule posts, and oversee day-to-day publishing across Meta, TikTok, YouTube, and LinkedIn.
• Source, brief, and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.
• Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.
• Plan and execute social collaborations, giveaways, and other community-building initiatives.
• Partner with SEO, Paid Social, Influencer, PR, Creative, and other marketing teams to align content with search intent, campaign priorities, and business goals.
• Write platform-native captions and social copy tailored to distinct audiences and channel formats.
• Organize and maintain digital asset libraries, structured folder systems, naming conventions, and handoff processes.
• Monitor channel performance and report on engagement, reach, video views, audience growth, and other key metrics.
• Translate performance insights, audience feedback, and social trends into actionable content improvements and new opportunities.
• Stay current on platform updates, emerging formats, viral audio, creator trends, algorithms, and best practices across social media.

Benefits

• Competitive Benefits
• Fitness Center Reimbursement
• Product Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed