Content Lead - Marketing

BinSentry • Kitchener, ON

2d • CA$85,000 - CA$95,000 • Hybrid

About The Position

BinSentry is an extremely fast-growing ag-tech company focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. BinSentry is looking for a talented and versatile Content Lead to join our growing Marketing team. This is a unique opportunity to own the voice of an innovative ag-tech brand at a pivotal stage of growth, shaping how we communicate across every channel and audience. If you thrive on variety, take pride in meeting deadlines, and bring equal parts creativity and structure to your work, we want to hear from you.

Requirements

• Minimum of 5 years of professional content creation or copywriting experience
• A strong, versatile writing portfolio spanning multiple formats and channels
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Demonstrated accountability with a proven ability to take ownership of deadlines and deliver high-quality work
• Experience working either in-house in a marketing or communications role or within a digital or traditional marketing agency
• Comfort collaborating with creative, digital, and events teams in a fast-paced environment

Nice To Haves

• Experience in the agricultural sector, specifically swine, poultry, or feed milling
• Familiarity with ag-tech, AgriFood, or supply chain industries
• Experience writing for both B2B and technical audiences
• Video scripting and/or storyboarding experience

Responsibilities

• End-to-end creation and deployment of a wide range of content, including marketing support materials and sales literature, media and press releases, social media content (organic and campaign-driven), website copy and landing pages, video scripts and storyboards, direct mail and email campaigns (e-blasts), and internal communications and executive messaging, as required.
• Manage content projects from brief through delivery, ensuring quality and on-time execution.
• Collaborate closely with the Digital Lead, Events & Tradeshow Manager, and Marketing Coordinator.
• Brief and direct the graphics team while leveraging video and digital production support.
• Maintain a strong content calendar aligned with marketing campaigns and business priorities.
• Uphold a consistent brand voice across all channels and content formats.

Benefits

• Flexible hybrid work model
• Competitive compensation commensurate with experience

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed