Content Creator

Surge Staffing • Columbus, OH

11d • Onsite

About The Position

The Content Creator & Social Media Specialist joins the Marketing team at the company’s corporate headquarters in Columbus, Ohio. The role develops engaging, high-quality content to strengthen brand awareness, increase audience engagement, support recruiting initiatives, and grow the company’s social media presence. It combines creative storytelling, strategic thinking, communication skills, and knowledge of social media trends and best practices.

The specialist works with Marketing, Recruiting, Sales, Operations, and company leadership to communicate the Surge Staffing brand, culture, services, employment opportunities, and community involvement. The position creates and publishes content across social and digital platforms; produces photography and video; supports campaigns and social media strategy; engages with online audiences; and tracks performance to recommend improvements.

Requirements

• Bachelor’s degree in Advertising, Marketing, Social Media, Communications, Digital Media, Public Relations, or a related field.
• Experience creating content for major social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and YouTube.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Strong creative writing, storytelling, and content development abilities.
• Ability to create engaging short-form video and visual content.
• Knowledge of social media management and scheduling tools.
• Familiarity with graphic design, photography, and video editing software.
• Strong organizational and project management skills.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Comfort appearing on camera and directing others during content creation when needed.
• Ability to collaborate across departments and with employees at all levels of the organization.
• Self-motivated, creative, resourceful, and able to take initiative.
• Strong attention to detail and commitment to maintaining brand consistency.
• Ability to adapt quickly to changing social media trends and digital technologies.

Nice To Haves

• Previous experience in content creation, social media management, digital marketing, advertising, or a related field.
• Experience with photography, videography, and video editing.
• Experience developing social media campaigns and content calendars.
• A portfolio or examples of previous social media, video, photography, or digital content work.

Responsibilities

• Develop original content aligned with the company’s brand identity, marketing strategy, and business objectives.
• Create written, visual, and video content for social media, digital marketing campaigns, recruiting initiatives, internal communications, and company events.
• Produce short- and long-form video, employee spotlights, recruiting campaigns, branch highlights, client success stories, community features, and other brand-focused content.
• Write captions, social media copy, campaign messaging, and other marketing content.
• Capture and edit photography and video for digital platforms.
• Maintain a consistent brand voice, tone, and visual identity across content.
• Identify opportunities to showcase company culture, employees, services, clients, candidates, and community partnerships.
• Manage and support the company’s presence on LinkedIn, Facebook, Instagram, TikTok, YouTube, and other emerging platforms.
• Develop and maintain a social media content calendar; schedule, publish, and monitor content across platforms.
• Create platform-specific content to support engagement and audience growth.
• Monitor social media trends, emerging platforms, algorithm changes, and industry best practices.
• Engage professionally and promptly with followers, comments, messages, and online communities.
• Support campaigns to attract job seekers, clients, and prospective employees and identify opportunities to grow brand awareness and digital presence.
• Plan, film, edit, and produce video content for digital and social media platforms.
• Develop video concepts for recruiting, employer branding, company culture, employee recognition, and marketing campaigns.
• Coordinate video shoots at headquarters, branch locations, company events, and other locations as needed.
• Partner with Marketing leadership to develop and execute social media strategies supporting organizational goals.
• Assist with campaigns for brand awareness, recruiting, employee engagement, client acquisition, and community involvement.
• Research competitors, industry trends, and target audiences to identify content opportunities.
• Collaborate with internal departments and branch locations to gather stories, photos, videos, and content ideas.
• Support paid and organic social media campaigns as needed.
• Help identify influencers, partnerships, community organizations, and other opportunities to expand brand visibility.
• Track, analyze, and report social media and content performance, including engagement, reach, impressions, follower growth, website traffic, video views, and conversions.
• Use analytics to identify successful content strategies and opportunities for improvement, recommend ways to improve engagement and campaign performance, and assist with regular performance reports.

What This Job Offers

• Job Type: Full-time