Content Creator

Boyd Gaming • Biloxi, MS

5d

About The Position

The Content Creator develops engaging, creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary and typically include 3–5 properties and their venues. The role creates video, photography, and graphics for social media and property marketing; builds relationships with influencers; and collaborates with property and advertising teams on paid campaigns. The Content Creator also manages content calendars through Sprout Social, measures and reports digital media, campaign, and influencer performance to property marketing leadership and the regional marketing director, and supports special campaigns and projects. Evening and weekend event flexibility and availability for emergency support are required. Travel of up to 50% is required.

Requirements

• Bachelor’s degree in Business, Marketing, Visual Arts, or equivalent work experience.
• Two years of experience with online marketing, including social media management, content creation, and online advertising.
• Detail-oriented.
• Experience with Adobe Creative Cloud.
• Experience with Canva.
• Excellent communication and writing skills.
• Flexibility to attend evening and weekend events and availability for emergency support.
• Willingness to travel up to 50%.

Nice To Haves

• Casino or travel industry experience.
• Experience with mirrorless cameras.
• Experience with Sprout Social or similar programs.
• Customer service experience.

Responsibilities

• Create engaging video content for social media and property marketing, using knowledge of current trends to enhance the visibility and appeal of Boyd Gaming offerings.
• Take and curate high-quality photographs of Boyd Gaming properties for social media and marketing needs.
• Develop and produce graphics for social needs and to enhance photo and video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence.
• Work with property and advertising teams to develop and implement paid advertising campaigns for property promotion.
• Develop and manage content calendars using Sprout Social to support timely content delivery across channels.
• Measure and report performance of digital media, advertising campaigns, and influencers to property marketing leadership and the regional marketing director.
• Contribute to and support special campaigns and projects as needed.

What This Job Offers

• Job Type: Full-time