Content Creator, Nordstrom Rack (Hybrid - NYC)

Nordstrom • New York, NY

3d • $102,000 - $165,000 • Hybrid

About The Position

The Content Creator develops social-first content for Nordstrom Rack channels from concept through shooting and editing. The role creates native content across Reels, Carousels, TikToks, Threads text-only formats, YouTube Shorts, and Pinterest pins, and partners with the Senior Content Producer on Tier 3 always-on output while supporting Tier 1 and Tier 2 campaign production when applicable. The position calls for creative vision, ideation, native social editing, on-camera direction, and the ability to work quickly across formats and platforms while maintaining Nordstrom Rack’s brand voice. A deep understanding of fashion and off-price content, channel strategy, and creative storytelling is essential.

The role aims to expand customer understanding and reach, build meaningful customer connections through engagement, optimize a customer-led full-funnel marketing mix, and support operational excellence through consistent, timely delivery of high-quality work. The Content Creator contributes to Rack’s editorial point of view and shares insights with the Rack Social Strategist as content is developed and published.

Requirements

• Bachelor’s degree in marketing, communications, film, design, or a related field, or equivalent demonstrated experience.
• 5–7 years of experience delivering social-first content end-to-end at a brand, publisher, or agency.
• Fluency in Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects.
• Native social editing experience using CapCut and Edits.
• Experience shooting in-store with an iPhone and mirrorless equipment, including lighting and audio capture in dynamic environments.
• On-camera direction and casting skills.
• Experience creating static layouts with Figma, Photoshop, and Canva.
• Ability to capture content on the fly and edit on-device.
• Experience with Sprout or native scheduling tools.
• Working knowledge of generative AI tools such as Firefly, Runway, and ElevenLabs.
• Demonstrated competencies in Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively.

Responsibilities

• Produce, shoot, and edit native Nordstrom Rack content across static images, short-form video, and text-only formats.
• Translate real-time trends into an intentional point of view for Nordstrom Rack channels.
• Capture in-store content using an iPhone and mirrorless rigs, edit on-device and in-app, and support same-day publishing.
• Direct on-camera talent, including influencers and internal creators, on set and in other settings.
• Maintain Rack’s editorial voice across formats and platforms, including writing copy and supers.
• Drive adoption of generative AI tools for content production, ideation, and variant generation.
• Contribute to Rack’s editorial point of view and provide content insights to the Rack Social Strategist.
• Work in response to trend cycles, drops, and store moments.
• Work cross-functionally to manage product priorities, messaging, promotions, and business needs within content.
• Partner with the Senior Content Producer on Tier 3 always-on output and support Tier 1 and Tier 2 campaign production when applicable.

Benefits

• Medical, vision, and dental benefits
• Retirement benefits
• Paid time away
• Life insurance and disability coverage
• Merchandise discount
• EAP resources
• Potential eligibility for performance-based incentives or bonuses
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level