Content Creator, Nordstrom & Nordstrom Beauty (Hybrid - NYC)

Nordstrom • New York, NY

1d • Hybrid

About The Position

The Content Creator produces social-first content for Nordstrom and Nordstrom Beauty channels, taking work from concept through shooting and editing. The role creates native content for Reels, carousels, TikTok, YouTube long-form and Shorts, and Pinterest. Supported by the Senior Content Producer on Tier 3 always-on output, the Content Creator also supports Tier 1 and Tier 2 campaign production when applicable. The position calls for creative ideation, native social editing, on-camera direction, and the ability to work quickly across formats and platforms while maintaining Nordstrom and Beauty brand voices. A strong understanding of fashion and beauty content, channel strategy, and creative storytelling is essential.

The role aims to expand customer understanding and reach, build meaningful customer connections through engagement, optimize a customer-led full-funnel marketing mix, and ensure consistent, timely delivery of high-quality work. It translates trend insights and creative briefs into platform-native content, contributes to the Brand Social editorial point of view, and feeds insights back to strategy. The position also drives adoption of generative AI tools for content production, ideation, and variant generation. The posting describes the work as hybrid in NYC.

Requirements

• Bachelor’s degree in marketing, communications, film, design, or a related field, or equivalent demonstrated experience.
• 5–7 years delivering social-first content end-to-end at a brand, publisher, or agency.
• Fluency in Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects.
• Native social editing skills with CapCut and Edits.
• iPhone and mirrorless camera shooting, lighting, and audio craft.
• On-camera direction experience.
• Experience with Figma, Photoshop, and Canva for static layouts.
• Experience with Sprout or native schedulers.
• Working knowledge of generative AI tools such as Firefly, Runway, and ElevenLabs.
• Demonstrated competencies in Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively.

Responsibilities

• Produce, shoot, and edit native social-first content for Nordstrom and Nordstrom Beauty across Reels, carousels, TikTok, YouTube long-form and Shorts, and Pinterest pins.
• Translate the trend agenda set by the JWN Social Strategy lead, informed by social-listening signals from the Nord & Beauty Community Lead, into platform-native content.
• Partner with the Community Lead on Tier 3 always-on output and support Tier 1 and Tier 2 production when applicable.
• Translate briefs from the JWN Social Strategy lead into platform-native execution at high velocity.
• Direct on-camera talent, including influencers and internal creators, on set and on the fly.
• Maintain a high creative bar for visual craft, copy, and editing while keeping pace with trend cycles.
• Drive adoption of generative AI tools for content production, ideation, and variant generation.
• Contribute to the Brand Social editorial point of view and feed insights back to strategy.
• Work at the speed of culture, responding to trend cycles, drops, and brand moments.

Benefits

• Medical, vision, and dental coverage
• Retirement benefits
• Paid time away, PTO accruals, and holidays
• Life insurance and disability insurance options
• Merchandise discount
• Employee Assistance Program (EAP) resources
• Position may be eligible for performance-based incentives or bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level