Content Creator

Biloxi • Biloxi, MS

4d

About The Position

The Content Creator develops engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Assignments typically cover 3–5 properties and their venues, though assignments may vary. The role creates video, photography, and graphics for social media and property marketing, while using current trends to increase the visibility and appeal of Boyd Gaming offerings.

The Content Creator works with property and advertising teams on paid campaigns, builds relationships with influencers, and manages content calendars through Sprout Social or similar platforms. The role measures and reports digital media, advertising, and influencer performance to property marketing leadership and the regional marketing director, and supports special campaigns and projects as needed. Evening and weekend event availability and emergency support are required. Travel of up to 50% is required.

Requirements

• Bachelor’s degree in Business, Marketing, Visual Arts, or equivalent work experience.
• Two years of experience with online marketing, including social media management, content creation, and online advertising.
• Detail-oriented.
• Excellent communication and writing skills.
• Flexibility to attend evening and weekend events and availability for emergency support.
• Willingness to travel up to 50%.

Nice To Haves

• Casino or travel industry experience.
• Experience with mirrorless cameras.
• Experience with Sprout Social or similar programs.
• Customer service experience.

Responsibilities

• Create engaging video content for social media and property marketing, using current trends to promote Boyd Gaming offerings.
• Take and curate high-quality photographs of properties for social media and marketing needs.
• Develop graphics for social media and to enhance photo and video content.
• Build and maintain relationships with influencers to expand Boyd Gaming’s brand presence.
• Work with property and advertising teams to develop and implement paid property-promotion campaigns using Meta ads and creative content strategies.
• Develop and manage content calendars using Sprout Social to coordinate timely content delivery across channels.
• Measure and report the performance of digital media, advertising campaigns, and influencers to property marketing leadership and the regional marketing director.
• Contribute to and support special campaigns and projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level