Content Creator & TikTok Affiliate Manager

X UP Brands • Rochester Hills, MI

6d • $50,000 - $65,000 • Onsite

About The Position

We're X UP Brands, a company that builds and scales consumer brands. We have eight brands, approximately 60 employees across four countries, and achieved $20 million in sales last year, primarily on Amazon. This role focuses on developing our presence on TikTok, a channel we have yet to significantly explore. The position is based on-site at our Rochester warehouse, where all products are stored and ready for content creation. The responsibilities include filming content, building a creator program to engage hundreds of other content creators, and managing the resulting performance metrics. This is a hands-on role requiring direct engagement with creators and product, not a social media calendar management position.

Requirements

• Ability to shoot and edit personal content for brand pages.
• Experience running a TikTok Shop affiliate program, with quantifiable results.
• Willingness to work on-site in Rochester, Michigan, five days a week.
• Comfort being on camera or directing others.
• Capacity to consistently produce 15–20 pieces of content per week without compromising quality.
• Strong follow-up skills for creator outreach.
• Proficiency in content creation and editing.

Nice To Haves

• Experience with TikTok Shop Seller Center.
• Familiarity with creator research tools (e.g., Euka, Kalodata, FastMoss, Shoplus).
• Proficiency with editing software such as CapCut or Premiere.
• Experience in the health, wellness, beauty, or jewelry categories.

Responsibilities

• Shoot and edit 15–20 pieces of short-form video content per week across multiple brands.
• Create behind-the-scenes content from the warehouse, including unboxings, packing processes, and manufacturing insights.
• Appear on camera or direct others who are filming.
• Test various content formats and creative approaches, identifying and scaling successful ones.
• Develop a library of raw footage for the team to utilize.
• Identify and recruit suitable creators for each brand based on audience alignment, not just follower count.
• Conduct high-volume outreach to potential creators via DMs and emails, maintaining a tracked pipeline.
• Manage the TikTok Shop affiliate program, including invitations, commission structures, collaborations, and sample distribution.
• Ensure consistent content creation from affiliates, focusing on long-term engagement beyond initial posts.
• Write clear briefs for creators that provide direction while allowing creative freedom.
• Report on key performance indicators, including creator activity, gross merchandise volume (GMV), top-performing videos, and strategic recommendations.

Benefits

• $50,000–$65,000 base salary
• Performance bonus tied to affiliate program results
• Access to a warehouse and studio corner for content creation
• Budget for necessary gear
• Opportunity to create content for eight diverse brands
• Direct access to the CEO
• Ownership and the chance to build a new channel from the ground up

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed