Content Creation Specialist

Michaels Stores • Irving, TX

4d • Onsite

About The Position

The Content Creation Specialist will assist the Manager with in-house organic content creation. We’re looking for an enthusiastic creative to be the face and voice behind Michaels’ social channels. This individual will create organic content from production to distribution and be experienced in concept pitching, execution, video editing, and be comfortable in front of the camera. The role includes managing outsourced social initiatives for various campaigns. This Team Member will work closely with Influencer Marketing, Communications, Digital/Social, and Store Operations teams to ensure timely program success.

Requirements

• Bachelor’s degree, or equivalent experience
• Expertise with social platform mechanics and best practices
• Videography and Photography skills
• Video, photo, and graphic editing skills
• Working knowledge of Microsoft Office applications
• 2-4 years marketing experience or a related field
• Retail marketing background
• Ability to organize and execute multiple projects
• Willingness to work under pressure and meet deadlines
• Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
• Need to be very organized and detail driven
• Have a love for arts, crafts, and making!

Nice To Haves

• Bachelor’s degree in Journalism, Communication, Marketing, or related field

Responsibilities

• Develop and execute content for all social channels, including TikTok, Instagram, YouTube, Facebook, and other relevant platforms.
• Plan, schedule, and publish weekly content, ensuring consistency with brand messaging and marketing initiatives.
• Engage with the online community, responding to comments and messages to look out for reshare opportunities.
• Ideate, film, edit, and optimize video content, leveraging viral trends and real-time engagement opportunities.
• Collaborate with social and brand marketing teams to develop content that enhances campaign performance.
• Monitor and analyze weekly social media trends, providing insights and recommendations to the social and influencer teams.
• Design visually compelling graphics for IG Stories, in-feed posts, and other digital formats using graphic design tools.
• Other duties as assigned

Benefits

• health insurance (medical, dental, and vision)
• paid time off
• tuition assistance
• generous employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level