Content & Brand Strategy Manager

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) • Quinte West, ON

6d • $95,000 - $105,000 • Onsite

About The Position

Havenly Brands is seeking a Content & Brand Strategy Manager to serve as the connective tissue across its brands and teams. This role requires a blend of strong writing, editorial instincts, and operational skills to translate strategy into high-quality execution. Reporting to the Brand Director, the manager will be responsible for bringing brand vision and strategy to life across all brands and channels, and for driving cross-functional projects to completion reliably and on time. The company is at the forefront of integrating AI into the design and commerce space, offering a unique opportunity to shape the future of home design.

Requirements

• 5-8 years of experience spanning content/editorial and brand marketing.
• Hands-on SEO experience (keyword strategy, on-page optimization, content planning).
• Experience managing a copywriter or freelance roster.
• Balanced analytical and copywriting skills.
• Ability to dig into performance data, NPS, and customer insights to build personas and set priorities.
• Strong program management skills with a focus on process, organization, and detail.
• Ability to take a strategy and execute it across cross-functional teams.
• Sharp editorial judgment and ability to give clear, constructive creative direction.
• Ability to write briefs that align CRM, paid, social, and creative around a single message.
• Proactive problem-solving skills; ability to identify and address issues without explicit direction.
• Ability to move fast, take ownership of outcomes, and maintain a high standard of work.
• Strong collaboration skills with a low-ego, no-drama approach.
• Genuinely curious about AI-assisted tools and eager to adopt them.
• Currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Experience in home, retail, or a multi-brand environment.
• Experience with content and SEO platforms.
• A portfolio of copy or content.

Responsibilities

• Manage the content engine, including the editorial calendar, freelance writer roster, and balancing quality with deadlines.
• Monitor customer insights (NPS, feedback, personas) and translate them into content priorities.
• Track content and campaign performance, analyze data, conduct post-launch retrospectives, and share recommendations.
• Execute editorial content across all brands, including assigning and editing work, refining AI-drafted articles, sourcing imagery, executing SEO, and ensuring accuracy and brand alignment.
• Maintain brand voice and copy quality across all brands by providing creative direction, overseeing copywriters and freelancers, writing copy as needed, and keeping brand-voice AI skills current.
• Execute influencer marketing campaigns, coordinating partners, shoots, and asset distribution across various channels.
• Manage new initiatives from strategy to completion, including SEO pushes, brand campaigns, events, and launches.
• Ensure cross-functional go-to-market execution by coordinating marketing, creative, merchandising, and web teams, briefing CRM, paid, and social channels, and orchestrating campaigns end-to-end.

Benefits

• Generous PTO
• Volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401(k) with company match
• Paid parental leave
• Free design services
• Furniture discounts
• Merchandise/anniversary credits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed