Content & Brand Specialist

Index Fasteners Incorporated • Ontario, CA

11d • $65,000 - $75,000

About The Position

Index Industries is hiring a hands-on creative owner to turn the company’s products, people, capabilities, partnerships, and daily operations into consistent, professional content. The role builds a dependable content engine to increase awareness, support sales, strengthen Index’s family of brands, and accurately communicate the company’s products and capabilities.

The specialist plans and manages social content; creates photography, video, and routine marketing assets; maintains brand consistency; organizes the creative library; and coordinates outside specialists when projects require capabilities beyond the internal role. This is primarily a personally producing creative role, not a supervisory or agency-management position. The successful candidate will spend meaningful time in warehouse and operating environments and proactively identify stories and content opportunities.

The role supports Index Industries, Index Fasteners, Index Thermoplastics, Springfast, Strata Material Group, and future divisions or acquisitions. It involves collaborating with sales, purchasing, operations, leadership, and division stakeholders, while protecting brand integrity and handling sensitive information with sound judgment.

Requirements

• At least three years of relevant experience in content creation, social media, digital marketing, multimedia production, graphic design, or a comparable hands-on creative role.
• A portfolio demonstrating personally created social content, product or commercial photography, short-form video, and graphic-design work.
• Demonstrated ability to plan and manage a content calendar from concept through production, approval, publication, and performance review.
• Strong working knowledge of Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, or comparable professional creative tools.
• Experience using a DSLR or mirrorless camera, lenses, lighting, audio equipment, and basic studio or location setups.
• Strong written communication, caption writing, proofreading, organization, file management, and project-management skills.
• Working knowledge of major social platforms, native publishing tools, content specifications, analytics, and evolving platform practices.
• Ability to work independently, identify content opportunities proactively, manage competing priorities, meet deadlines, and receive direct feedback.
• Sound judgment regarding confidential, proprietary, customer, employee, and brand-sensitive information.

Nice To Haves

• Experience creating content for industrial, manufacturing, distribution, outdoor, knife, firearm-accessory, automotive, or enthusiast-product brands.
• Experience supporting multiple brands, divisions, or business units within one organization.
• Basic knowledge of paid social campaigns, email marketing, website content management, SEO, or digital advertising.
• Experience coordinating print production, trade-show assets, catalogs, product launches, or outside creative vendors.
• Ability to translate technical products and manufacturing processes into clear, visually engaging stories for business and enthusiast audiences.
• Relevant degree, certificate, or formal training in marketing, communications, photography, video production, graphic design, or a related discipline; a strong portfolio and demonstrated results may substitute for formal education.

Responsibilities

• Develop and maintain monthly and quarterly content calendars aligned with product launches, partnerships, trade shows, sales priorities, customer visits, and company initiatives.
• Create, schedule, publish, and manage content across LinkedIn, Instagram, Facebook, YouTube, and other approved platforms.
• Write platform- and division-appropriate captions, headlines, calls to action, and supporting copy.
• Monitor comments, direct messages, engagement, trends, and community activity, and coordinate responses with appropriate internal team members.
• Measure performance against agreed KPIs and provide concise reports with recommendations for improvement.
• Maintain review and approval processes for customer names, proprietary processes, pricing, claims, and other sensitive information.
• Proactively capture warehouse activity, manufacturing and secondary processes, products, materials, shipments, team members, customer visits, installations, and other relevant business activity.
• Produce short-form video, Reels, process footage, employee features, product demonstrations, behind-the-scenes content, and basic longer-form video when appropriate.
• Photograph products for social media, websites, catalogs, sell sheets, presentations, and sales-support materials.
• Manage lighting, staging, composition, editing, retouching, color correction, cropping, export, and file preparation for routine in-house photography.
• Maintain consistent product-photography standards and visual presentation across brands and channels.
• Identify when projects require a specialized photographer, videographer, animator, studio, or production partner, and coordinate those resources.
• Create social graphics, product announcements, digital advertisements, banners, email graphics, sell sheets, presentation assets, trade-show support materials, and other routine collateral.
• Apply established brand standards for typography, color, imagery, layout, logos, and messaging.
• Resize, adapt, and repurpose content across digital and print formats.
• Prepare production-ready files and coordinate with printers, web partners, vendors, and outside creative resources.
• Support development and maintenance of templates for efficient, consistent production of routine materials.
• Maintain distinct but connected brand voices and visual systems across Index Industries, Index Fasteners, Index Thermoplastics, Springfast, Strata Material Group, and future divisions or acquisitions.
• Partner with sales, purchasing, operations, leadership, and division stakeholders to identify products, capabilities, partnerships, and customer stories to communicate.
• Create and maintain an organized, searchable library of approved photography, video, logos, templates, working files, final assets, releases, and usage information.
• Protect brand integrity and ensure current, approved assets are used internally and externally.
• Coordinate outside freelancers and agencies for specialized campaigns while retaining internal ownership of brand standards, deadlines, and deliverables.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed