Consumer Sales Enablement Manager

WSFS Bank • Wilmington, DE

9d

About The Position

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve. We Stand For Service® is more than part of our name, it’s our mission and our purpose. The Consumer Sales Enablement Manager is responsible for leading the in field and multi-channel activation, performance support, and ongoing development of frontline sales talent across the entire Consumer Bank, including Retail, Business Banking, Home Lending, Contact Center, and other Consumer-facing business lines. This leader plays a critical role in equipping teams with the skills, tools, data insights, and coaching required to deliver exceptional client experiences, and achieve sales performance goals. The incumbent will oversee a team of Sales Enablement Specialists who provide frontline engagement, targeted coaching, and performance reinforcement. The Manager ensures programs and enablement strategies are aligned with business priorities, grounded in field realities, and designed to improve capability, confidence, and consistency across the Consumer Bank. This role collaborates closely with Consumer leaders, Product, Training, Analytics, and Marketing to identify performance gaps, build targeted interventions, and measure the impact of sales enablement activities. Regular travel across the WSFS footprint is required to support field execution, strengthen leader partnerships, and ensure consistent adoption of sales processes and tools across all Consumer channels.

Requirements

• Minimum of a high school diploma or GED required; bachelor’s degree preferred.
• 5–7 years of leadership experience in Consumer Banking or financial services, which may include retail banking, business banking, contact center, lending, or other frontline or sales strategy environments.
• Must have experience with team leadership, sales coaching, facilitation, performance reporting, and incentive programs.
• Strong knowledge of modern sales tools and sales process execution.
• Demonstrated ability to lead a field‑based team and drive measurable performance improvement.
• Expertise in coaching, adult learning principles, and behavior change methodologies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, facilitation, and influencing skills.
• Ability to build trust‑based partnerships with field and senior leaders.
• Proficiency with Microsoft Office, CRM platforms, and performance dashboards.
• High adaptability, problem‑solving capability, and comfort working in dynamic environments.
• Ability to travel regularly across the WSFS footprint.
• WSFS Bank will only consider candidates who are presently authorized to work for any employer in the United States and who will not require work visa sponsorship from WSFS Bank now or in the future in order to retain their authorization to work in the United States.

Nice To Haves

• Experience in curriculum development or design preferred.
• L&D, coaching, or sales methodology certifications a plus.

Responsibilities

• Lead, coach, and develop the Sales Enablement team to deliver consistent, high‑quality support across all Consumer Bank channels.
• Maintain team confidence and competence with reporting, dashboards, and performance data.
• Provide clear expectations, ongoing feedback, and structured development plans to elevate team capability.
• Ensure timely and effective support for sales leaders and frontline teams across the Consumer Bank.
• Partner with Consumer Leadership to align enablement activities with strategic performance priorities across the Consumer Bank.
• Monitor workload distribution, scheduling, and prioritization across the sales enablement team to ensure comprehensive multi-channel coverage.
• Conduct regular visits to Consumer Bank teams to observe behaviors, support execution, and strengthen partnerships.
• Facilitate coaching sessions and workshops at the Consumer, business line, regional, and team levels.
• Serve as a strategic partner, contributing to the development, refinement, and modernization of sales tools, programs, and resources used across all Consumer Bank segments.
• Provide data‑driven insights, Associate feedback, and field observations that influence tool and program enhancements.
• Participate in strategy sessions, pilots, and sales program/tool reviews to ensure relevancy, engagement, and impact across multiple channels in the Consumer Bank.
• Contribute to the creation of supporting materials such as job aids, coaching guides, practice activities, assessments, and reinforcement tools.
• Govern curriculum changes over time to ensure record of adjustments and evolution for audit purposes.
• Evaluate and measure enablement impact using data-driven insights, business metrics, observations, and feedback across the Consumer channels.
• Analyze trends and insights to inform enhancements to sales strategies, processes, programs, tools, and activities.
• Communicate clear, meaningful insights to Business Line Leaders and key Consumer stakeholders.

Benefits

• WSFS provides a competitive benefits package, which includes medical, dental, and vision coverage; a 401(k) plan; life, accident, and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); and wellness programs.
• Additional benefits may include paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED