Consumer Product Marketing Lead, Link

Stripe • Chicago, IL

7d

About The Position

Stripe is seeking a Consumer Product Marketing Lead to own the go-to-market strategy and positioning for Link, a digital wallet used by over 250 million consumers. This role is central to Stripe's consumer ambitions, focusing on translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale. The Product Marketing team at Stripe is responsible for generating customer insights to inform product strategy and leading go-to-market efforts for their products. This is a highly cross-functional role that partners closely with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns. The team works across the entire product lifecycle, from shaping the product to driving launch and growing adoption post-launch.

Requirements

• 10+ years of experience in product marketing, with 5+ years in B2C products
• Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
• Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
• Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
• Demonstrated success working cross-functionally across product, brand, creative, and analytics teams
• Expertise in consumer product marketing with a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech.
• Ability to earn consumer trust and translate product complexity into clear, irresistible value.
• Sharp strategist and structured thinker capable of synthesizing research, competitive signals, and product data into a compelling point of view.
• Highly cross-functional collaborator who can hold their own in product discussions, align with brand and creative teams, and influence without authority.
• Data-driven and measurement-minded, defining success in metrics, attributing marketing activities to consumer outcomes, and using data to continuously improve approach.
• Comfortable with ambiguity, thriving in fast-moving, zero-to-one environments and energized by building new capabilities at scale.

Responsibilities

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
• Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
• Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
• Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
• Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed