Product Marketing Lead
About The Position
Radar is seeking a Product Marketing Lead to define the company's market presence. This role is strategic and hands-on, covering positioning, messaging, competitive intelligence, product storytelling, and revenue enablement. The lead will collaborate with Product, Sales, Marketing, and Design teams to translate complex location technology into clear business value for enterprise customers. A key focus will be on Radar Protect, a geo-compliance and fraud prevention product, expanding its adoption beyond gaming into new industries and fraud use cases. Marketing is central to Radar's success, and this role will define the category, enable revenue teams, and articulate value in the market. The position reports to the VP of Marketing and is based in the Flatiron (NYC) HQ, with a hybrid work model (in-office Monday-Thursday, remote on Fridays).
Requirements
- 5+ years in B2B SaaS product marketing
- Experience owning positioning and messaging for technical or enterprise products
- Strong writer and communicator with a track record of simplifying complex ideas
- Deep understanding of enterprise sales motions and land-and-expand
- Experience with competitive intelligence and win/loss analysis
- Strong product intuition and customer empathy
- High-agency builder who thrives in ambiguity and fast-moving environments
- AI-native, using tools to increase speed, quality, and output
Nice To Haves
- Experience in fraud, cybersecurity, gaming, fintech, or risk domains is a strong plus
Responsibilities
- Define positioning, messaging, and narratives across Radar’s products and solutions
- Shape the category narrative for Radar Protect and expand it beyond gaming into new fraud use cases
- Build and scale revenue enablement to improve win rates and deal velocity
- Own launches, collateral, and executive-facing storytelling
- Lead competitive intelligence and win/loss analysis to sharpen GTM strategy
- Partner with Product, Sales, Marketing, and Design on launches, campaigns, and customer communication
- Turn customer insights and market trends into clear messaging and content
- Build messaging frameworks across verticals and key enterprise use cases
- Ensure consistency and clarity across all customer-facing materials
- Use AI to accelerate research, content creation, and execution
Benefits
- Competitive salary
- Meaningful stock options in a fast-growing company
- 401(k) plan with 4% match
- New HQ in Flatiron, NYC
- Top-notch equipment
- Catered lunches
- Unlimited PTO
- Health, dental, and vision insurance with 100% coverage for employees
- 12 weeks of paid parental leave
- Commuter and fitness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
