Consumer Marketing Analyst

Johnson & Johnson•Jacksonville, FL

2d•Onsite

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. About Vision Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech We are searching for the best talent for a Consumer Marketing Analyst based in Jacksonville, Florida. Purpose: We are seeking a Consumer Marketing Analyst. This role will serve as the central analytics partner across Media, CRM, Website, Rewards/Loyalty, and eCommerce, helping the organization measure what matters, connect marketing activity to business outcomes, and optimize performance over time. The consumer marketing analyst will be responsible for developing and maintaining executive‑level dashboards, establishing and governing key performance indicators, and translating complex data into clear, actionable insights that influence strategy and investment decisions. This role requires strong analytical rigor, comfort working across multiple data sources and platforms, and the ability to provide thought leadership on how marketing effectiveness should be measured and improved.

Requirements

Minimum of a bachelor’s degree is required.
Minimum of 3 years of progressive data and analytics experience is required.
Strong experience in marketing, performance analytics, or business analytics roles.
Demonstrated ability to build dashboards, models, and analytical frameworks that support executive decision‑making.
High proficiency working with large datasets, spreadsheets, and BI tools (e.g., Excel, Tableau, Power BI; CRM and media platforms a plus).
Experience connecting marketing metrics to business outcomes (ROI, efficiency, growth).
Strong analytical thinking paired with the ability to communicate insights clearly to non‑technical audiences.

Nice To Haves

MBA is preferred.

Responsibilities

Develop, own, and continuously improve executive dashboards across Media, CRM, Website, Rewards, and eCommerce.
Establish and standardize key performance indicators (KPIs) that link marketing activity to business outcomes (e.g., acquisition, conversion, retention, efficiency).
Connect leading and proxy metrics (e.g., engagement, CPL, journey completion) to downstream business results.
Ensure data is timely, accurate, and trusted, with clear definitions and consistent reporting standards.
Analyze performance across multiple platforms and datasets to identify trends, opportunities, and areas for optimization.
Build and maintain analytical models (e.g., performance tracking, scenario analysis, forecasting, ROI views) to support decision‑making.
Evaluate marketing effectiveness across channels and initiatives, providing fact‑based recommendations on where to scale, optimize, or reallocate investment.
Pull and synthesize data from multiple sources and tools (e.g., media platforms, CRM systems, web analytics, rewards data, spreadsheets).
Collaborate cross‑functionally with Media, CRM, Digital, Rewards, Finance, IT, and agency partners to ensure data alignment and usability.
Identify gaps in data, tools, or processes and help define solutions to improve measurement capability.
Present findings and recommendations in a way that informs strategic decisions and drives action.
Be viewed as a thought partner to marketing leaders, not just a data provider.