Consumer Intelligence Manager
About The Position
The Manager, Consumer Intelligence will manage consumer intelligence and analytics for DECIEM, Dr. Jart+ and other brands and skincare initiatives. The role collaborates with global and regional brand teams and cross-functional partners to inform decisions and deliver insights that support critical business objectives. The Manager analyzes social and digital analytics, syndicated data, market, retailer, customer and consumer research, competitive intelligence, and trends to identify opportunities and inform brand strategy. The role integrates social listening, sales, panel, CRM, shopper and consumer data to identify key themes and influence brand and product positioning, as well as sales and share growth. The position may involve light travel of approximately 0 to 5%.
Requirements
- Excellent oral and written communication skills and a proven ability to build collaborative relationships across functions and with leadership.
- 3 to 5 years of experience in social listening, digital analytics, syndicated sales analysis, consumer insights, marketing or strategy.
- Experience in CPG, a media agency, beauty, a syndicated data supplier or consulting.
- Expertise in social listening, data analytics and PowerPoint.
- Experience with AI-enabled analytics and social listening tools, including Brandwatch, Talkwalker by Hootsuite, Meltwater, Sprinklr, Emplifi, Synthesio and YouScan, and digital, ecommerce and insights tools such as Google Analytics 4 and Spate.
- Experience integrating sales, CRM, ecommerce and social listening data.
- Ability to translate complex data and research into clear, actionable business recommendations.
- Strong strategic thinking, storytelling, collaboration, communication and project management skills.
- Self-directed, flexible, results-focused and comfortable managing multiple priorities in a highly matrixed organization.
- Bachelor’s degree required.
Nice To Haves
- Consumer research experience, including qualitative and quantitative methodologies.
- Experience with syndicated data platforms such as Circana, Nielsen, Numerator, Yipit and Stackline.
- A degree in marketing, business, research, analytics or a related field is preferred.
- MBA is a plus.
Responsibilities
- Conduct data analytics and social listening to identify consumer, market, competitive, digital and retail insights using business intelligence and self-service tools, bringing the voice of the consumer into business decisions.
- Conduct category reviews, performance tracking and competitive analysis to identify whitespace and growth opportunities.
- Contribute to brand strategy, skincare category strategy, and corporate and brand initiatives.
- Manage external social listening and research partners and vendors, including briefing, methodology, project management and deliverable quality.
- Identify target consumer personas and contribute to acquisition, loyalty and brand growth strategies.
- Manage scorecards, dashboards and performance tracking tools to monitor business and brand performance.
- Manage qualitative and quantitative research with external vendors and internal stakeholders, including briefing, screeners, stimuli, discussion guides and questionnaires.
- Facilitate working sessions to drive education and alignment on key initiatives.
Benefits
- Medical, dental and vision insurance
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
- Bonus program with potential for overachievement based on performance and company results
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What This Job Offers
Job Type
Full-time
Career Level
Manager
