Spring 2027: Consumer Insights Co-op, Shark (January to June)

SharkNinja•Needham, MA

4h•$26 - $35•Hybrid

About The Position

The Consumer Insights Co-op is part of SharkNinja’s Consumer Insights team and supports research that shapes product development and business decisions. The co-op analyzes qualitative and quantitative data, helps plan and execute research studies, and translates consumer feedback—including unmet and latent needs—into actionable product and marketing recommendations. The role offers hands-on experience across the research process and involves collaboration across functions in a fast-paced, innovation-driven environment. This is a full-time, 40-hour-per-week co-op running January through June. It requires at least three onsite days per week in Needham, Massachusetts. No relocation or housing assistance is provided. The posting describes participation in SharkNinja’s early talent program, which includes meaningful projects, professional development, community events, connections, and an opportunity to present contributions and learnings to company leaders.

Requirements

Be a current student in a related bachelor’s or master’s program, or have graduated from such a program within the past year.
Be able to work full-time, 40 hours per week, with at least three days per week onsite in Needham, Massachusetts.
Demonstrate strong project management and organizational skills, including the ability to manage multiple priorities.
Be able to synthesize complex data into clear, actionable insights focused on relevance and impact.
Show curiosity, openness to learning, confidence in uncertainty, and the ability to follow through on commitments.

Nice To Haves

Experience or coursework in market research, consumer insights, psychology, sociology, or related social sciences.
A passion for uncovering consumer insights and behavioral trends.
Ability to thrive in a dynamic, hands-on, fast-paced environment.
Ability to recognize and respond to the needs and expectations of internal teams and external stakeholders.
Openness to learning from data and cross-functional perspectives.

Responsibilities

Support and analyze qualitative and quantitative research to uncover trends, insights, and innovation opportunities.
Assist in developing and executing research plans that drive product and marketing decisions.
Translate consumer feedback, including unmet and latent needs, into clear recommendations for new products and features.
Identify whitespace opportunities and customer pain points to guide product strategy.
Collaborate cross-functionally to plan research and manage timelines and resources.
Synthesize insights into compelling stories that influence brand, product, and executive strategy.
Design and refine research tools, such as surveys and discussion guides.
Monitor competitors and market trends to inform strategic positioning.
Help build customer personas and journey maps to guide brand and UX strategy.
Contribute insight-driven ideas to brainstorms and innovation efforts.
Develop an understanding of SharkNinja’s consumer-first approach and digital marketing culture.