Consumer Card Specialist

bp•Chicago, IL

9d•$115,000 - $150,000•Hybrid

About The Position

The Consumer Card Specialist is responsible for managing bp's largest proprietary card marketing program, the bp rewards Visa® co-branded credit card portfolio, along with the bp Amoco and Thorntons gift card programs. This role owns the end-to-end partner relationship with bp's issuing bank and card network, driving strategy, marketing execution, technology enhancements, and performance management to grow cardmember acquisition, spend, and engagement. The role serves as the primary internal point of contact for all bp rewards Visa initiatives across marketing, legal, technology, finance, operations, and field sales teams, and represents bp externally with partners such as FNBO, Visa, SVS, and more.

Requirements

Agility core practices
Brand management
Business acumen
Business analysis
Channel marketing activation
Consumer insights and segmentation
Contract negotiation
Creative and content development
CRM and lifecycle marketing
Customer value proposition development
Data analysis and visualization (Excel, Power BI)
Digital fluency
Financial competence and budget management
Internal alignment
Legal and compliance navigation
Listening
Loyalty marketing
Managing strategic partnerships
Market understanding
Marketing performance monitoring
Negotiating value
Offer and product knowledge
Paid media management
Partner relationship management
Payments and fintech knowledge
POP and on-premise execution
Pricing management
Product management
Project management
Partner management
Storytelling with data
Business Acumen
Business Analysis
Category spend profiling
Channel marketing activation
Coaching
Commercial performance
Consultative selling skills
customer and competitor understanding
Customer Profitability
Customer Segmentation
Customer Value Proposition
Dialogue enablement
Digital Fluency
Internal alignment
Listening
Managing strategic partnerships
market
Negotiating value
Offer and product knowledge
Operational pricing
Partner relationship management
Pricing Management
Prospecting and pipeline management

Responsibilities

Manage and continuously improve bp's consumer payments, loyalty, and co-branded credit card program to deliver against commercial, customer, and strategic objectives.
Develop and implement acquisition, engagement, retention, and customer value strategies that drive portfolio growth, program performance, and customer loyalty.
Lead the planning and execution of integrated marketing and communication programs across digital, CRM, paid media, retail, field, and customer engagement channels.
Manage strategic relationships with financial institutions, payment networks, loyalty providers, technology vendors, agencies, and other third-party partners.
Lead cross-functional initiatives involving marketing, technology, operations, finance, legal, sales, and external partners to deliver product enhancements, customer experience improvements, and business objectives.
Support the development, evaluation, and launch of new payment products, loyalty capabilities, partnership opportunities, and customer value propositions.
Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation.
Develop cases, recommendations, forecasts, and performance reporting to support decision-making and drive commercial value.
Manage complex projects and product initiatives from concept through implementation, balancing interested party requirements, timelines, budgets, risks, and business priorities.
Collaborate with technology and digital teams to support platform enhancements, system integrations, process improvements, and customer experience initiatives.
Ensure adherence to contractual obligations, legal requirements, compliance standards, and governance processes across all program activities.
Influence and align collaborators across multiple business functions to resolve challenges, drive execution, and deliver successful business outcomes.
Support field sales, operations, and marketing teams through training, communications, performance insights, and tools that increase program awareness, adoption, and effectiveness.
Manage program budgets, partner funding opportunities, and vendor relationships to improve return on investment and support long-term business objectives.
Monitor emerging payment, loyalty, fintech, and consumer trends to identify future opportunities and help shape product and partnership strategies.