Conseiller(ère) - Marketing et promotion

Les Éleveurs de porcs du Québec

13d • Onsite

About The Position

The Producteurs de bovins du Québec is a team motivated by the marketing and defense of the interests of over 10,000 cattle producers. Our activities focus on sustainability, communications, and marketing. We are a dynamic organization with stimulating challenges. The incumbent of this position carries out mandates and plays a consulting role in the promotion and marketing of beef. Their main responsibilities include coordinating various advertising and promotion programs. To achieve this, they develop promotional strategies, establish timelines, compile project costs, and organize various promotional activities. They work in close collaboration with the marketing management. They are responsible for the organization's marketing development and play a consulting role to management in this regard. They develop, recommend, and implement the organization's marketing strategies and plans, monitor them, and evaluate their results.

Requirements

• Bachelor's degree in business administration, marketing, or any other appropriate discipline.
• 5 years of relevant experience.
• Very good knowledge of French.
• Good knowledge of spoken and written English (Communication with English-speaking partners, analysis of documents in English, etc.).
• Concrete achievements in the development and execution of promotional and advertising campaigns.
• Intermediate knowledge of common computer tools (Word, Powerpoint, etc.).
• Knowledge of Canva or Adobe for visual creation.
• In-depth knowledge of social media.
• Google Analytics, marketing tools, content management tools.
• Valid driver's license and access to a vehicle.

Nice To Haves

• Knowledge of the agricultural sector (an asset).

Responsibilities

• Develops, recommends, and implements the organization's overall marketing strategy based on its strategic directions and objectives.
• Is responsible for the development and evolution of the organization's marketing function, analyzes markets, customers, and trends, and recommends directions and priorities to management.
• Develops, coordinates, and ensures the execution of advertising, promotion, and marketing programs and activities, including events, promotional tools, and various communication channels.
• Develops and monitors the marketing and promotional budget, recommends resource allocation, and ensures cost control in collaboration with management.
• Coordinates consultants, suppliers, and other external resources involved in projects and ensures the quality of deliverables, adherence to directions, timelines, and objectives.
• Analyzes the results and performance indicators of marketing initiatives, recommends necessary adjustments, and represents the organization to relevant partners and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level