Complex Director of Sales and Marketing - Hilton McLean and DoubleTree by Hilton Crystal City
About The Position
The Complex Director of Sales and Marketing oversees commercial strategy and sales and marketing activities for Hilton McLean and DoubleTree by Hilton Crystal City. The role leads revenue-generating efforts across group, catering, business transient, and leisure segments, and develops and executes multi-year commercial plans with property and regional leaders. It works with Commercial Leadership on pricing, demand forecasting, and business mix, and uses performance data to identify opportunities and guide commercial decisions. The director also leads B2B marketing, digital campaigns, social media, public relations, and online content; ensures activities align with brand standards and corporate tools; and builds an engaged, high-performing team through recruitment, performance management, development, and recognition.
Responsibilities
- Lead sales and marketing efforts across group, catering, business transient, and leisure segments to achieve revenue and profitability targets.
- Develop and execute the hotels’ multi-year commercial plan in partnership with on-property and regional leaders, aligning enterprise solutions with local market needs.
- Collaborate with Commercial Leadership to implement pricing strategies, forecast demand, and define the optimal business mix for each period.
- Lead the Sales & Marketing Optimization Process, use data to identify opportunities and adjust tactics, and communicate performance drivers through regular commercial reviews.
- Oversee B2B marketing, digital campaigns, social media, public relations, and online content to strengthen brand presence and generate demand.
- Ensure sales and marketing activities align with brand standards, corporate identity, and enterprise communication tools.
- Recruit talent and support team growth and engagement through performance management, professional development, and recognition programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
