Community Sales Manager

Atria Senior Living•NC-Winston-Salem, NC

About The Position

The Community Sales Manager is responsible for achieving community revenue goals through lead generation and conversion. The role develops and maintains relationships with local influencers and referral partners, partners with the General Manager/Executive Director and community team, and uses knowledge of customers and the local market to increase awareness and generate prospective resident commitments. The manager develops and implements sales and marketing plans, reviews sales data, establishes action plans, meets lead and lease conversion targets, and manages lead follow-up and CRM records. The position also conducts tours, makes sales calls, promotes lead-generating events, manages the community marketing budget and promotional materials, supports the presentation of the community and apartments, negotiates rental agreement terms within company standards, and monitors competitors. The role requires local-market travel and driving responsibilities, which may involve a company-provided or personal vehicle. The salary range is $48,000–$55,200 per year, depending on prior work history and experience.

Requirements

Two years of direct sales experience with a proven record of setting goals and achieving results.
Skilled at building relationships through telephone, face-to-face communication, networking events, and on-site lead-generation events.
Exceptional persuasive and problem-solving skills.
Ability to work under pressure with a high demand for results.
Ability to travel within the local market to attend lead-generation events.
Proficiency with CRM tracking systems and Microsoft Office Suite.
Must possess a valid driver’s license.

Nice To Haves

Bachelor’s degree in a related field or equivalent experience preferred.

Responsibilities

Achieve revenue goals through lead generation and conversion activities.
Develop and maintain relationships with local influencers and external professional referral sources to increase community awareness and generate prospective resident referrals.
Partner with the General Manager/Executive Director and divisional sales team to develop and implement a community sales and marketing plan.
Review and analyze community and market sales data and use it to establish goals and action plans.
Meet lead and lease conversion targets established in the community sales and marketing business plan.
Work with paid referral partners, including A Place for Mom, to develop and convert leads into confirmed move-ins.
Respond promptly to potential leads and keep the CRM system current and detailed.
Respond to telephone inquiries, conduct walk-in and scheduled tours, and make outbound calls to advance the sales process and schedule community visits.
Work with the General Manager/Executive Director to train and coach community staff who handle inquiry calls and tours.
Promote and facilitate on-site and off-site events that generate leads and community tours.
Manage the community marketing budget and maintain inventory of promotional branded materials.
Collaborate with the General Manager/Executive Director to develop and maintain an internal resident referral program.
Support the General Manager/Executive Director in ensuring apartments, model apartments, common areas, and grounds are staged and marketable in accordance with company standards.
Negotiate rental agreement incentives and terms with prospective residents or family members within company standards.
Visit competitors regularly and maintain information as directed by the company.
Perform other duties as needed or assigned.

Benefits

Medical coverage options
Dental coverage options
Life coverage options
Vision coverage options
Paid holidays and PTO
401(k) employer match
Career development opportunities, including tuition reimbursement for US-based communities, professional training programs, and mentoring opportunities
Employee recognition programs
Referral programs
Employee discounts