Community Sales Manager

Atria Senior Living•Winston-Salem, NC

6d•$48,000 - $55,200

About The Position

The Community Sales Manager is responsible for achieving community revenue goals through lead generation and conversion. The role develops and maintains relationships with local influencers and prospective residents, partners with community leadership and the divisional sales team, and uses knowledge of customers and the local market to drive prospective resident commitments and move-ins. The position manages lead follow-up, tours, sales events, CRM records, marketing resources, and rental agreement negotiations while supporting the community’s presentation and sales standards. The position offers a salary range of $48,000 to $55,200 per year, dependent on prior work history and experience. Atria describes its Flourish at Atria benefits program as offering resources and opportunities to support employee health, financial well-being, and professional growth; benefit enrollment varies by employee classification.

Requirements

Two years of direct sales experience with a proven record of setting goals and achieving results.
Ability to create relationships through telephone, face-to-face communication, networking events, and on-site lead-generation events.
Exceptional persuasive problem-solving skills.
Ability to work under pressure with a high demand for results.
Ability to travel within the local market to attend lead-generation events.
Proficiency with CRM tracking systems and Microsoft Office Suite.
Valid driver’s license.
Position requires driving; a company-provided vehicle and/or personal vehicle may be used.

Nice To Haves

Bachelor’s degree in a related field or equivalent experience preferred.

Responsibilities

Manage lead generation, cultivation, and external professional relationships with local influencers to increase awareness of the community and generate referrals.
Partner with the General Manager/Executive Director and divisional sales team to develop and implement a sales and marketing plan.
Review and analyze community and market sales data and use it to establish goals and action plans.
Meet established lead and lease conversion targets in the community’s sales and marketing business plan.
Develop and convert leads from paid referral partners and other referral and professional lead-generation sources into confirmed move-ins.
Respond promptly to potential leads and keep the CRM system up to date.
Respond to telephone inquiries remotely and in real time where possible, and conduct walk-in and scheduled tours.
Work with the General Manager/Executive Director to train and coach community staff who may handle inquiry calls or tours.
Make outbound sales calls to prospective leads to schedule community visits and advance the sales process.
Promote and facilitate on-site and off-site events to generate leads and community tours.
Manage the community marketing budget and promotional branded-material inventory.
Collaborate with the General Manager/Executive Director to develop and maintain an internal resident referral program.
Support the General Manager/Executive Director in keeping the community, apartments, model apartments, common areas, and grounds staged, marketable, and aligned with company standards.
Maintain detailed lead information in the CRM system for all lead sources.
Negotiate rental agreement incentives and terms with prospective residents or family members within company standards.
Visit competitors regularly and maintain information as directed by the company.
Perform other duties as needed or assigned.