Community Relations Liaison - Iowa City

Rogers Memorial Hospital•Iowa City, IA

About The Position

The Community Relations Liaison promotes Rogers services to key community stakeholders by serving as a subject matter expert for assigned service lines and applying knowledge from operational and clinical leadership. The role manages a designated territory through strategic planning and implementation, developing new referral relationships, maintaining existing alliances, and meeting activity, census, and individual objectives. It requires a patient-focused, consultative sales approach, adaptability, and ongoing self-assessment in a changing marketplace. The liaison develops and advances relationships with referring providers and other referral sources, identifies partnership opportunities, and plans proactive growth activities. The role includes frequent in-person and virtual customer meetings, outreach to new and existing contacts, educational and networking events, campus tours, and communication through phone, email, and social media. The liaison also builds expertise in behavioral health programs and communicates program efficacy, patient types, and outcomes. The position maintains timely records of referral interactions in CRM software, completes operational reports and expense submissions, and analyzes reporting to support effective decisions. The liaison collaborates with internal and external stakeholders, supports organizational values and policies, communicates professionally, and performs other duties as assigned. The position requires extensive travel, approximately 80% of time outside the office, with overnight and weekend travel as necessary; the amount of overnight travel varies by market.

Requirements

Bachelor's degree required; preferred majors include business, communications, psychology, social work, or a related field.
At least two years of business development and/or related experience.
Experience with strategic planning, new business development, and negotiation.
Computer proficiency and working knowledge of software programs, including Word and Excel.
Valid driver's license.
Must be granted insurable status under the Rogers insurance policy.
Ability to travel by car and/or air and be away from home for extended periods.
Ability to include overnight and weekend travel as necessary.
Strong interpersonal skills and emotional intelligence to interact effectively with employees and professional staff.
Ability to present information engagingly and efficiently to individuals and small and large groups.
Ability to communicate through written, verbal, and auditory means, with reasonable accommodations.
Ability to function with a high degree of autonomy.
Numerical ability to maintain records and operate a computer.
Logical thinking, discretion, tact, and critical thinking skills for decision-making and interactions with employees and professional staff.
Physical and mental ability to perform job duties, verified by a post-employment physical examination by a licensed physician.
Ability to use professional communication, organizational, and active-listening skills.

Nice To Haves

Lived experience is valued.
A degree major in business, communications, psychology, social work, or a related field is preferred.

Responsibilities

Develop, manage, and strengthen lasting relationships with existing and prospective referring providers.
Identify new referral and partnership opportunities and advance strategic referent relationships.
Develop and enhance alliance workflows and standards and plan and implement proactive growth tactics.
Manage a dynamic territory, including routing, time allocation, and goal attainment, and meet activity, census, and individual objectives.
Conduct daily in-person and virtual customer meetings, including cold calling and outreach to new and existing customers.
Plan and participate in Lunch & Learns, breakfast and dinner programs, professional networking events, and other results-oriented appointments and activities.
Monitor expenditures and effectively use budget allocations.
Assist with planning and executing continuing education events and promote webinars and in-person events during referent meetings.
Conduct on-site campus and program tours.
Maintain frequent contact with referral sources through phone calls, email, social media, and other communications.
Maintain knowledge of behavioral health programming, diagnoses, trends, and local, regional, and national markets; communicate program efficacy, patient types, and outcomes.
Participate in training and educational opportunities to build and maintain expertise.
Enter and maintain records of referent interactions in CRM software in a timely manner.
Complete monthly operational and other reporting requirements, analyze reports, and make timely decisions based on reporting.
Submit expense reports, including mileage, credit card, purchase requests, and check requests, in a timely manner.
Collaborate with stakeholders and uphold Rogers values, policies, procedures, and patient safety requirements.
Communicate professionally, support teamwork and organizational goals, and contribute to a positive, solution-focused work environment.
Perform other duties as assigned.