Community Relations Director

Solista Milwaukie by Cogir•Portland, OR

17d

About The Position

The Community Relations Director, also described as the Sales and Marketing Director, manages community outreach to maintain and exceed occupancy goals through strategic and long-term planning. The role builds relationships with professional and unpaid referral sources, generates qualified leads, conducts community tours, and drives revenue growth. It also addresses daily inquiries from tenants, families, and prospective residents and collaborates with the regional sales team to develop and implement marketing strategies. The director leads the community’s sales and marketing activities, including its annual marketing plan, lead management, occupancy and revenue production, sales reporting, resident satisfaction, outreach, social media, promotional materials, and marketing budget. The role supervises and motivates sales team members and uses knowledge of care regulations to support appropriate placement and education for prospective residents.

Requirements

High school diploma required.
At least 3–5 years of relational sales experience.
Experience preferably in assisted living, independent living, hospitality, or healthcare settings.
Positive team-player mentality and passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, with high initiative and good judgment.
Ability to work in a fast-paced environment and to work evenings and/or weekends if needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies and tactics consistent with company objectives.
Design, implement, and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve occupancy and revenue production in accordance with business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community’s Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Build relationships among residents, department heads, and staff to maintain resident satisfaction.
Understand community care regulations to ensure appropriate placement and education for prospects.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other marketing and sales-related costs.