Community Relations Director

Solista Salem by Cogir•Salem, OR

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach and strategic planning to meet or exceed occupancy goals. The role focuses on building relationships with professional and unpaid referral sources, generating qualified leads, conducting community tours, and driving revenue growth. The director responds to daily inquiries from residents, families, and prospective residents, and collaborates with the regional sales team to implement marketing strategies. The role also supervises sales team members and manages the community’s marketing activities and budget.

Requirements

High school diploma.
At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare.
Positive team-player mentality and passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, show initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement sales and marketing strategies and tactics for the community in line with company objectives.
Design, implement, and facilitate the community’s annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community’s Yardi customer relationship management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Support resident satisfaction by fostering relationships among residents, department heads, and staff.
Understand community care regulations to support appropriate resident placement and prospect education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide accurate pricing information for advertising, directories, social media advertising, events, association memberships, and other sales and marketing costs.