Community Relations Director

The Claiborne at Baton Rouge•Baton Rouge, LA

21d

About The Position

Claiborne Senior Living is seeking a driven, relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for a senior living community. This role combines sales leadership with guiding families through important senior living decisions and building partnerships throughout the community. The director develops and executes marketing and sales strategies, manages prospects through the sales funnel, conducts tours and consultative sales conversations, and builds referral relationships. The role also tracks performance, supports move-ins and resident transitions, maintains reports and CRM records, and represents the community at networking and outreach events.

Requirements

At least 3 years of experience in sales, marketing, or business development; senior living or healthcare experience is preferred.
Proven track record of meeting or exceeding sales goals.
Strong relationship-building and networking skills.
Excellent written and verbal communication skills.
Analytical mindset and comfort reviewing performance metrics.
Proficiency in Microsoft Office and CRM systems.

Nice To Haves

Bachelor’s degree preferred.
Senior living or healthcare experience preferred.
Telephone and consultative sales experience preferred.

Responsibilities

Develop and execute a strategic marketing and sales plan to achieve occupancy goals.
Manage prospects and move them effectively through the sales funnel.
Conduct community tours and consultative sales conversations.
Build and maintain referral relationships with hospitals, physicians, and community partners.
Track and analyze sales metrics to drive performance improvements.
Partner with leadership to support successful move-ins and resident transitions.
Complete required marketing reports and maintain accurate CRM documentation.
Represent the community at networking and outreach events.