Community Relations Director

Bridgewater Health and Rehabilitation•Ocala, FL

11d

About The Position

Bridgewater Park Assisted Living is seeking a compassionate, motivated Community Relations Director to help seniors and their families navigate the decision to move into assisted living. The role builds relationships with prospective residents, families, business professionals, and referral sources through personalized tours, thoughtful follow-up, community outreach, and networking. The Director helps promote the community, drive move-ins, maintain occupancy, and achieve sales goals while supporting a smooth move-in process. Bridgewater Park describes its community as offering modern amenities, engaging activities, and opportunities for residents to stay active, connected, and supported.

Requirements

High school diploma or GED.
Thorough understanding of the principles of safe, effective admission practices within the state of employment.

Responsibilities

Promote the facility in the community to generate future inquiries.
Maintain and grow the community’s occupancy.
Discover prospects’ needs and desires and match them with the community’s products and services.
Provide excellent listening skills and customer service.
Create positive first impressions for prospective residents and their families during tours.
Cultivate, nurture, and educate business professionals and referral sources in the geographical community, creating positive impressions.
Generate new leads and maintain lead documentation in the CRM system.
Represent Bridgewater Park positively at networking events.
Host events for the lead base and referral sources to increase traffic to the community.
Work with the team to provide residents with a smooth move-in process.
Meet and exceed sales activity standards.
Create and follow quarterly marketing plans.
Monitor local competitors and industry trends.