Community Relations Director

The Claiborne at Shoe Creek•Baton Rouge, LA

About The Position

Claiborne Senior Living is seeking a driven and relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for our senior living community. This is more than a sales role — it’s an opportunity to guide families through one of life’s most important decisions while building meaningful partnerships throughout the community. If you take ownership of results, act with integrity, remain focused on goals, and believe our culture matters, we’d love to meet you.

Requirements

3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
Proven track record of meeting or exceeding sales goals
Strong relationship-building and networking skills
Excellent written and verbal communication skills
Analytical mindset with comfort reviewing performance metrics
Proficiency in Microsoft Office and CRM systems

Nice To Haves

Bachelor’s degree preferred
Telephone and consultative sales experience preferred

Responsibilities

Develop and execute a strategic marketing and sales plan to achieve occupancy goals
Manage and move prospects effectively through the sales funnel
Conduct community tours and consultative sales conversations
Build and maintain referral relationships with hospitals, physicians, and community partners
Track and analyze sales metrics to drive performance improvements
Partner with leadership to support successful move-ins and resident transitions
Complete required marketing reports and maintain accurate CRM documentation
Represent the community at networking and outreach events