Community Relations (Sales) Director

The Claiborne - Corporate • Atlanta, GA

22d

About The Position

Claiborne Senior Living is seeking a driven, relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for a senior living community. The position combines sales and relationship-building with guiding families through senior living decisions and developing partnerships throughout the community.

The director develops and executes marketing and sales strategies to achieve occupancy goals, manages prospects through the sales funnel, conducts tours and consultative sales conversations, and builds referral relationships. The role also tracks sales performance, supports move-ins and resident transitions, maintains reports and CRM records, and represents the community at outreach events. The position offers competitive compensation with performance-based incentives and a comprehensive benefits package.

Requirements

• At least 3 years of experience in sales, marketing, or business development; senior living or healthcare experience is preferred.
• Proven track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Analytical mindset and comfort reviewing performance metrics.
• Proficiency in Microsoft Office and CRM systems.

Nice To Haves

• Bachelor’s degree preferred.
• Experience in senior living or healthcare.
• Telephone and consultative sales experience.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals.
• Manage prospects and move them effectively through the sales funnel.
• Conduct community tours and consultative sales conversations.
• Build and maintain referral relationships with hospitals, physicians, and community partners.
• Track and analyze sales metrics to drive performance improvements.
• Partner with leadership to support successful move-ins and resident transitions.
• Complete required marketing reports and maintain accurate CRM documentation.
• Represent the community at networking and outreach events.

Benefits

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• Paid time off and holidays.
• Short- and long-term disability insurance.
• Critical illness and accident insurance.
• Performance-based incentives.
• Competitive compensation.
• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed