Community Relations Director

Frontida Careers•Three Rivers, MI

About The Position

The Community Relations Director drives occupancy through strategic marketing initiatives and cultivates relationships with prospective residents and their families while promoting the company and its brand. The role develops and carries out sales and marketing plans, generates and follows up on leads, conducts community tours, builds referral relationships, and coordinates with community leadership and care and operations teams to support resident move-ins. The director also monitors market activity, reports on sales and occupancy, supports compliance, and helps maintain a welcoming, tour-ready community environment. The position requires strong communication, organization, prioritization, and project management skills; the ability to maintain accurate sales records and use CRM and content management systems; and flexibility to work varied hours and travel between locations as needed. The role upholds company values and supports the mission to build trust.

Requirements

Previous marketing and sales experience related to increasing brand awareness and generating leads across multiple markets is preferred.
Strong written and verbal communication skills and the ability to interact appropriately with the public, residents, families, team members, peers, and other professionals.
Ability to maintain accurate sales-related records and provide information as requested or required.
Ability and willingness to use CRM systems, such as Welcome Home, and content management systems.
Strong prioritization, organization, and project management skills.
Ability to work flexible hours and travel as required by the job.
Appropriate academic background and experience for the position.
Ability to work with marketing and sales records, inquiry tracking systems, and performance reports.
Ability to stand, walk, and sit for prolonged periods.
Ability to lift up to 15 pounds at a time.
Ability to commute to locations as needed, which may require prolonged driving.

Nice To Haves

Previous marketing and sales experience increasing brand awareness and generating leads across multiple markets.

Responsibilities

Develop and execute sales and marketing plans to meet occupancy and revenue goals, including quarterly plans and competitive analysis.
Conduct tours for prospective residents and families, explaining community features, income qualification, and service-level assessment processes.
Follow up with leads promptly and make weekly calls to people on the active inquiry list.
Maintain inquiry tracking systems and complete accurate weekly sales reports; report on campaign performance and relevant benchmarks.
Organize and participate in community events, open houses, seminars, and other internal and external outreach activities.
Build and maintain relationships with referral sources, including physicians, hospitals, case managers, senior centers, and community organizations.
Represent the community at networking events and meetings, and serve as the primary contact for media inquiries and external communications.
Coordinate with Executive Directors and team members to increase occupancy, maintain a waiting list, anticipate suite availability, and identify suitable prospects.
Coordinate resident move-ins with the Executive Director and care and operations teams, supporting a seamless transition and personalized care planning.
Develop promotional materials and campaigns with colleagues; recommend advertising opportunities and assist with annual marketing budgets.
Monitor market trends, competitor activity, community needs, occupancy, and sales performance; prepare reports for leadership.
Ensure marketing collateral, admissions agreements, and sales activities comply with applicable state and federal requirements, including Michigan LARA requirements.
Train and support staff in phone handling, message-taking, customer service, prospect tours, community tour preparation, and engagement practices.
Maintain open and effective communication with residents, families, employees, owners, supervisors, and other team members.
Coordinate room readiness with maintenance and environmental departments; ensure model rooms are staged and ready to tour within two days of room turnover.
Monitor cleanliness and first impressions throughout the community, including landscaping and exterior areas; recommend annual and ongoing capital improvements and non-routine projects.
Carry out other assigned duties necessary to maintain service quality, resident safety, and premises security.
Uphold company values: tell the truth, work hard, follow the rules, love others, and have fun.